Unit 18: Lesson 1 week 1

• Retail
• MBO
• Studiejaar 2

Welcome to lesson 1 of unit 18

What do we cover today?

* The SPECS from unit 18 - learning aim A

* What integrated marketing is

*  How much we memorize slogans 

* Looking ahead - guest speaker next week

* Possible start with your weekly assignment

What company is this slogan from?

Dat zeg ik!

What company is this slogan from?

Steeds verrassend, altijd voordelig

What company is this slogan from?

Een mooie gelegenheid om uit te gaan

What company is this slogan from?

Leuker kunnen we het niet maken, wel makkelijker

What company is this slogan from?

Een beetje van jezelf, een beetje van..

Let's go international!

Now do the following quiz with the person sitting next to you. 

www.sporcle.com

Let's look at the specs

UNIT 18: CREATIVE PROMOTION

What is integrated marketing? 

Watch this video please ..

The site we use...

https://www.yourbusinessroom.com/btec-business-unit-18-creative-promotion

www.yourbusinessroom.com

Our guest lecturer next week: R. Heetman 

A dynamite in advertising!

Let's prepare for his visit!  https://www.linkedin.com/in/roel-heetman/

Let's look at todays' assignment

In your team find 2 contrasting businesses that have excelled at a promotional campaign.

Why were they successful?

Find two contrasting businesses who are known for their disastrous promotional campaign.

Why were they unsuccessful?

Please open this doc, save it under your last name, first name, ass 1

How many communication channels can you think of?

Paid: it's like renting a house. You only have it so long. When you stop paying the rent, then you have no equity.

Earned: It's like tending your garden. You make it something that is shareable, people want to talk about it or be involved in it. 

Owned: It's like buying a house with a mortgage. The more you pay off, the more equity you have. It is a long-term view

Shared: It's like having shared ownership in a property. It benefits both parties to do the right thing continuously

You need to find the right recipy

You have to find the healthy mix

Marketers always need to think about 

What fits my budget

time

resources

But most importantly: my 

target market