Batavia Stad Fashion Outlet saw its brand turnover increase by a third in the first quarter compared to 2022. Thanks to the pick-up in tourism, turnover was 22 percent higher than in the first quarter of the pre-corona year 2019.
Visitors know how to find their way to the outlet center again, according to the quarterly figures of the Via Outlets subsidiary. Customers also spent more on average: 27 percent more than in the same period in 2019, before the corona crisis.
In recent months, five brands opened their doors in the outlet for the first time, which, according to Batavia Stad, attracted more visitors to Lelystad. Ace & Tate, Catwalk Junkie, No Label, The North Face and Komono started this year.