Marketing trends

• Engels
• MBO
• Studiejaar 3

what are current marketing trends?

Recent findings of 2022

Short-form video content like TikToks and Instagram

Reels are the most effective type of social media content

Videos are the top content marketing media format

for the third year in a row

Instagram, YouTube, and Facebook are the top 3 social

media platforms marketers are using in 2022

83% of marketers believe it’s more effective to create

higher quality content less often

Social media is the #1 marketing channel in 2022

Facebook has the best ROI for social media ads

versus other platforms

ROI = return on investment

Influencer marketing is the #1

emerging marketing trend in 2022

Most brands spend between

$50K - $500K on influencer

marketing per year

88% of brands have a

dedicated influencer

marketing budget

The main goal for influencer

marketing in 2022 is

increasing brand awareness 

Audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel.

20% of marketers are investing

in Twitter Spaces

Watch the video and write down the trends mentioned about video marketing trends

Video marketing trends

9 video marketing trends

1. Ad transparency
2. silent videos with captions
3. TikTok & The Endless Loop
4. Raw video content & BTS Content
5. Video SEO enters the mainstream
6. OTT video advertising
7. Extending content value
8. Inlfuencers feature in branded content
9. Social media shapes brand voice

bespreek kort wat ze inhouden en deel de tekst uit ter extra ondersteuning

www.envato.com

Choose one and create a short presentation

make sure you include:

- an explanation of what it entails

- how you use it

- pros and cons

- an example where it is being used