The Evolution of Digital Advertising

The Evolution of Digital Advertising
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Slide 1: Tekstslide

In deze les zitten 12 slides, met interactieve quizzen en tekstslides.

Onderdelen in deze les

The Evolution of Digital Advertising

Slide 1 - Tekstslide

Deze slide heeft geen instructies

The Introduction of Mobile Advertising
First mobile ad via SMS in early 2000s

Slide 2 - Tekstslide

Deze slide heeft geen instructies

What do you already know about the evolution of digital advertising?

Slide 3 - Woordweb

Deze slide heeft geen instructies

Shift to In-Application Ads with 3G Technology
Technological advancements like 3G enabled personalized in-app ads

Slide 4 - Tekstslide

Deze slide heeft geen instructies

Global Reach of Email Advertising
Email advertising's influence since the 1970s

Slide 5 - Tekstslide

Deze slide heeft geen instructies

Targeted Advertising through Google AdWords
Significance of Google AdWords in targeted online advertising

Slide 6 - Tekstslide

Deze slide heeft geen instructies

Emergence of Social Media Marketing
Impact of social media platforms, particularly Facebook, on advertising strategies

Slide 7 - Tekstslide

Deze slide heeft geen instructies

Expansion of Advertising Platforms to Include Video
Integration of video ads through acquisitions of YouTube and Instagram by Google and Facebook

Slide 8 - Tekstslide

Deze slide heeft geen instructies

Key Definitions
Mobile Ads, 3G Technology, Email Advertising, Google AdWords, Social Media Marketing, Acquisition

Slide 9 - Tekstslide

Deze slide heeft geen instructies

Write down 3 things you learned in this lesson.

Slide 10 - Open vraag

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.
Write down 2 things you want to know more about.

Slide 11 - Open vraag

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.
Ask 1 question about something you haven't quite understood yet.

Slide 12 - Open vraag

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.