4. Be able to interpret research findings

• Market research
• MBO
• Studiejaar 2

Being able to understand and explain your data is an important part of your market research

How to describe a chart

Let's go to this website to review words we use when interpreting charts and graphs.

Please click on: The preparation task

learnenglish.britishcouncil.org

When you have collected all your data, it is time to interpret your findings. How do we make sense of all the data we have collected? There are a number of ways to present your data....

Let's resume...

The mean

The median 

The mode

Find the median of the data: 13, 111, 17, 12, 15, 19, 19, 12, 110, 115, 17

1. 12
2. 17
3. 15
4. 110

Explanation answer B:

(Arranging in ascending order. 12, 12, 13, 15, 17, 17, 19, 19, 110, 111, 115) 

 Since number of observations is odd, the middle most value is the median. The middle most value is 17, so the median is 17

The mode of the data 21, 26, 22, 29, 23, 29, 26, 29, 22, 23 is ....

1. 21
2. 22
3. 23
4. 29

Explanation answer D

29 because 29  occurs most frequently in the data.)

The median of the data 23, 49, 87, 75, 88, 59, 89 is ...

1. 49
2. 87
3. 75
4. 59

Explanation Answer C

 75 because 75 is the middle most observation  given  in the data.

Find the median of the data 39, 30, 80, 28, 20, 71, 19, 11, 60, 17

1. 24
2. 20
3. 71
4. 30

Explanation Answer A

24 ( Arranging in ascending order 11, 17, 19, 20, 28, 30, 39, 60, 71, 80) Since number of observations is even, the median is given by finding the average or mean of the two middle most observations So, median is (20+28) ÷ 2 = 24 (Note : In this data, there are two middle most terms 20 and 28. So, median

is the average of these observations.)

The number of coffeebars in different streets of NYC are 9, 18, 24, 9, 5, 9, 3 and 9. The mode of this data is ...

1. 3
2. 5
3. 9
4. 18

Explanation answer C

 9 is the answer  

(3, 5, 9, 9, 9, 9, 18, 24) Here, 9 occurs more frequently: I.e. 4 times.

Mode of data 9: Note Mode is the observation that occurs most frequently in the data.

The mean of 10 observations was calculated as 40. It was detected on rechecking that the value of 45 was wrongly copied as 15. Find the correct mean.

1. 13
2. 23
3. 33
4. 43

Explanation answer D

Answer is 43 (formula 40 = (Sum of all observations) ÷ 10 = So, sum of all observations = 400 (correct sum = Incorrect sum – Incorrect observation + correct observation) and Correct Mean=(Correct Sum ÷ Number of observations))

Difficult? Read pages 256/266

This is a scatter diagram

This is a pie chart

This is a time series

This is a bar chart

The dotted line is a frequency curve

For your analysis

Please use different kinds of charts/graphs to show us the results of your market research