Gendered Advertising: Diet Coke vs. Coke Zero

Gendered Advertising: Diet Coke vs. Coke Zero
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Slide 1: Tekstslide

In deze les zitten 21 slides, met interactieve quizzen en tekstslides.

Onderdelen in deze les

Gendered Advertising: Diet Coke vs. Coke Zero

Slide 1 - Tekstslide

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Learning Objective
Understand the concept of gender-based advertising and its impact on consumer behavior.

Slide 2 - Tekstslide

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What do you already know about gender-based advertising?

Slide 3 - Woordweb

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Introduction to Gender-Based Advertising
Defining gender-based advertising and its influence on consumer perceptions.

Slide 4 - Tekstslide

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Evolution of Diet Coke and Coke Zero Ads
Examine historical advertisements for Diet Coke and Coke Zero, noting any gender-specific themes.

Slide 5 - Tekstslide

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Analyzing Gender Stereotypes
Identify common stereotypes perpetuated in Diet Coke and Coke Zero ads.

Slide 6 - Tekstslide

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Impact on Consumer Behavior
Discuss how gender-based advertising influences consumer choices and perceptions.

Slide 7 - Tekstslide

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Case Study: Diet Coke vs. Coke Zero
Compare and contrast advertising strategies for Diet Coke and Coke Zero in relation to gender.

Slide 8 - Tekstslide

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Breaking Gender Stereotypes
Explore ways in which companies can create more inclusive advertising campaigns.

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Ethical Considerations
Examine the ethical implications of perpetuating gender stereotypes in advertising.

Slide 10 - Tekstslide

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Role Play: Creating Inclusive Ads
Engage in role play activities to develop inclusive advertising concepts for Diet Coke and Coke Zero.

Slide 11 - Tekstslide

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Impact on Society
Discuss the broader impact of gender-based advertising on society and culture.

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Media Literacy and Critical Thinking
Highlight the importance of media literacy and critical thinking in interpreting advertising messages.

Slide 13 - Tekstslide

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Interactive Quiz
Engage in a fun quiz to test understanding of gender-based advertising and its impact.

Slide 14 - Tekstslide

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Real-World Application
Apply the knowledge gained to evaluate current advertisements for similar products.

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Reflection and Discussion
Encourage students to reflect on their learning and engage in a class discussion.

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Conclusion
Summarize key takeaways and reinforce the importance of critical analysis in media consumption.

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Assessment
Complete a short written or verbal assessment to gauge understanding of the topic.

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Write down 3 things you learned in this lesson.

Slide 19 - Open vraag

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.
Write down 2 things you want to know more about.

Slide 20 - Open vraag

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.
Ask 1 question about something you haven't quite understood yet.

Slide 21 - Open vraag

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.