Lesson 3 - Graphic Design

• Computing
• Lower Secondary (Key Stage 3)

Lesson 3 - Logos and Slogans

1. What are the four functions of a poster?
2. Explain the purpose of a client brief

Do Now Answer

1. What are the four functions of a poster?

• Advertising
  
• Education
  
• Warning
  
• Inform
  

2. Explain the purpose of a client brief.

The client brief, written by a client, explains what they want from a project to the people who will be working on it.

Learning Objectives

In this lesson, you will:

• Aspire: Identify why the use of a slogan is important to a brand.
• Conquer: Create a slogan for Sherwood pines.

Logos

Logos are symbols or small designs used to identify brands.

The brand name is often used with the logo or as the logo itself.

1. What products or services do you think they are for?

2. Why do you think this?

Logos Recap

The logo designs are suggestive of:

1. A fast food/burger restaurant
   
2. A camping site
   
3. A car wash/valeting service
   

Logos Recap

Typical features of logos include:

• A simple effective design
• The design needs to match the product or service
• It should also work in black and white
• It should be memorable

Canva Sign Up

Today we are going to create some Logo Designs in Canva.

1. Go to Canva

2. If you don't have an account, sign up using your school email for all the pro features.

3. Go to the Canva Logo Maker using the steps on the left.

Teacher Walkthrough

Canva Logo Maker Teacher Demos:

1. Templates - Selecting a template to use

2. Elements - How to add extra elements

3. Text - Adding and changing text

Logo for Sherwood Pines

You are going to design 3 logo concepts for Sherwood Pines:

1. Each design must use the slogan you created last week.

2. Each logo should be a wordmark, graphic symbol, or combination mark.

3. Add these to your PowerPoint from last week.

Logo Annotation

On your PowerPoint:

1. Explain your choice of image for each logo

2. Explain your choice of words (text)

3. Explain your choice of colours

Examples