Business Fundamentals

• Citizenship
• Upper Secondary (Key Stage 4)
• GCSE

Business Fundamentals

Butchers business

М'ясний бізнес

The village Butcher

Сільський Різник

What can you see in this image?

What can you see in this image?

You are a new customer: Why might you decide to go into this butcher?

You are a new customer: Why might you use this butcher?

What are the advantages this butcher has?

What do you think are the main challenges for this business?

What do you think are the main growth and profit 'drivers' for this business?

The Supermarket Butcher

М'ясний супермаркет

What can you see in this image?

What can you see in this image?

You are a customer: Why might you use this butcher?

You are a customer: Why might you use this butcher?

What are the advantages this butcher has?

What do you think are the main challenges for this business?

What do you think are the main growth and profit 'drivers' for this business?

CONVENIENCE

One of the main appeals to buying your meat in the supermarket is the convenience of being able to purchase it on the day you are shopping with the rest of your produce. As well as this, it is often cheaper than going straight to the butchers. You can buy in bulk and freeze what you don’t use. Again, this sacrifices quality but the convenience is there. 

QUALITY OF MEAT

The meat that you get from a butcher will likely be sourced from a local farm. This ensures a fresher product and allows for the butcher to ensure the quality of the product as they can track your meat from the farm to your plate. Whereas supermarket meat is usually packaged in a factory and is then left on the shelf to be bought. It may take weeks up before you get access to the product. In terms of quality, the supermarket will always struggle to compete with a butcher.

COST

The cost of a butcher vs a supermarket is something that is well established. As previously mentioned, the higher quality of meat demands a higher cost. However, this does not mean that you will be charged extortionately for the meat you get. You also have more choice in the type of meat that you want to eat. This can include whether your meat is grass or grain-fed or if you want the meat to be from a certain region. This is why you pay more.

SERVICE

Supermarkets are known for their friendly customer service. The people that work in supermarkets are likely given strong training but will not reach the heights of a master butcher from a butcher shop. A butcher shop can give a more personal service and will be able to give you hints and tips on how to cook the meat. Equally, you will be able to request whichever meat you want that a supermarket may not be able to provide.

Your turn!

Business advice

The manager from one of these butchers has come to you for some advice:

What do they need to do to a) increase the growth of their business and b) increase the profit of their business

Business Advice

The manager now asks you how you think they should market themselves.

What is your advice? a) who should they be marketing too? b) how should they be marketing themselves?

Homework

Using AI, create a marketing campaign for either the supermarket butcher or the village butcher.

Use the growth drivers you identified to help with this. 

Who are you advertising to?