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Marketingplan les 2
SWOT analysis recommendation
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volgende
Slide 1:
Tekstslide
Engels
MBO
Studiejaar 3
In deze les zitten
20 slides
, met
interactieve quizzen
en
tekstslides
.
Lesduur is:
60 min
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SWOT analysis recommendation
Slide 1 - Tekstslide
Lesson plan
At the end of this lesson you can write the outline for the improvement of the SWOT analysis.
Recommendation on the SWOT analysis
Writing outline
Work on task
Peer feedback
Slide 2 - Tekstslide
Success criteria
• You can list the steps of how to write an improvement on a SWOT analysis.
• You can explain what element of an outline is included and point out where.
• You can explain what element of an outline is missing.
Slide 3 - Tekstslide
Slide 4 - Tekstslide
Is there information in the plan, but not in the SWOT?
What are the strenghts and weaknesses?
What opportunities and threats are there?
How does it link to the micro, meso, macro analysis?
Questions to consider
Slide 5 - Tekstslide
Conclusion
What is good about their SWOT analysis? Why are those things good?
What could be better about their SWOT analysis? Why should that be improved?
Slide 6 - Tekstslide
Recommendation
What would you use or do as well?
What would you do differently and how?
Slide 7 - Tekstslide
I can list the steps of how to write an improvement on a SWOT analysis
Yes
No
Slide 8 - Poll
Read the marketing plan
Find and assess the micro-, meso- and macro-analysis
Find and assess the SWOT-analysis
Compare the information
Make your conclusion
Make your recommendation
Slide 9 - Tekstslide
Writing an outline
Slide 10 - Tekstslide
Why?
What?
Blueprint for writing
Contains topics you will cover
Per paragraph
Make sure you don't forget information
Create structure
Slide 11 - Tekstslide
Example
Slide 12 - Tekstslide
Task
Create an outline for your SWOT-analysis recommendation.
The recommendation should be around 200 words long
Make sure it includes a conclusion that will explain the good parts and the parts that should be improved, and support your claims.
Make sure it includes a recommendation which states what could be done better and how, and what is done well.
You will give peer feedback on each other's outline before the end of this lesson.
Slide 13 - Tekstslide
Fill in the peer feedback form
Slide 14 - Tekstslide
Work on writing the recommendation
Slide 15 - Tekstslide
Hand in the recommendation, see deadline in Teams
Slide 16 - Tekstslide
Exit ticket
Slide 17 - Tekstslide
Write down all the steps of how to write an improvement on a SWOT analysis
Slide 18 - Open vraag
I can write my recommendation
Yes
No
Slide 19 - Poll
If not, this is what I need to be able to do it..
Slide 20 - Open vraag
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