Week 6 - Expanding around the world

• Engels
• MBO
• Studiejaar 1

Week 9

English lesson 2/Marketing

Expanding around the world

Lesson build-up

1. Introduction - open questions & discussion

2. Pre-teaching words

3. Reading & Answering questions

4. Discussion

Brand recognition

The ability of potential customers to recognize a company's logo, products, or services without any effort

Which brand is the most well recognized?
According to you :)

What is your favourite global brand?

It is easier for certain types of companies, for example clothing companies, to have strong brand recognition.

Yes

No

IDK

Don't care tbh

Let's discuss:

How do brands build brand recognition?

For example, Amazon, Gucci, Porsche, etc. 

Pre-reading

Vocabulary

What are nouns?

1. zelfstandige naamwoorden
2. bijwoorden
3. werkwoorden
4. bijvoeglijke naamwoorden

What are verbs?

1. zelfstandige naamwoorden
2. bijwoorden
3. werkwoorden
4. bijvoeglijke naamwoorden

What are adjectives?

1. zelfstandige naamwoorden
2. bijwoorden
3. werkwoorden
4. bijvoeglijke naamwoorden

What are adverbs?

1. zelfstandige naamwoorden
2. bijwoorden
3. werkwoorden
4. bijvoeglijke naamwoorden

What are prefixes?

1. voorvoegsels
2. achtervoegsels

What are suffixes?

1. voorvoegsels
2. achtervoegsels

DIY

1. Read the text

2. Time how fast you read it

3. Answer the questions

4. Do the vocabulary exercise

5. Time left: Discussion

Hand in at the end of class!