A2 Marketing Mix

• Computing
• Upper Secondary (Key Stage 4)
• BTEC

A2 Marketing Mix

Marketing surrounds us. It’s everywhere and it influences us whenever we buy something.

1. Can you explain in your own words what “marketing” is?
2. Why do businesses use marketing?

Learning Aims

Conquer: Understand what we mean by the ‘marketing mix’

Aspire Higher: Understand what ‘multichannel marketing’ is

Traditional Marketing Methods

Traditional marketing methods - any promotional methods that are not online.

1. Useful for connecting with local audiences.
   
2. Used to connect with people that don’t use the internet regularly, e.g. older people.
   

Traditional marketing methods are used by most businesses.

Give two examples of traditional marketing you've seen.

Digital Marketing Methods

Digital marketing methods include all promotional methods that are done online.

1. Allow businesses to target thier audience.
2. Easier to monitor and track success.

Digital marketing methods are now as popular as traditional marketing methods.

Give two examples of digital marketing you've seen.

Multi Channel Marketing Methods

A mix of digital and traditional marketing methods. Online and offline.

This gives a business the benefits of both traditional and digital marketing.

Multi Channel marketing is a combination of both digital and traditional marketing methods.

1. Give one example of a business you've seen using multi channel marketing and how they used it.

Peas & Drumsticks is a local pub.

It has a steady customer base, but is always looking to attract new customers.
Its owner regularly places newspaper advertisements to promote the pub’s events.

1. Digital
2. Traditional
3. Multi Channel

Resto is a new food delivery app.

Its marketing team is distributing leaflets with voucher codes.
They are also sending out a weekly e-mail to existing customers to encourage them to use the app.

1. Digital
2. Traditional
3. Multi Channel

Olaila is a brand of cosmetics.

Its managers regularly create Facebook campaigns to attract new customers.
The campaigns usually boost their sales up.

1. Digital
2. Traditional
3. Multi Channel

What is the marketing mix?

Name two traditional marketing methods.

Name two digital marketing methods.