English Part 6: Ads Terminology

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• Middelbare school
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• Leerjaar 4

Advertising terms

Research the terms in the questions on the next slides and answers the questions based on your research.

What is a target audience (target market)?

What kinds of target markets exist?

Why do companies use target marketing?

Implied message

 An implied message is what the advertisement/commercial is suggesting about their product. It’s what they are suggesting their product/service can or will do, for instance the AXE commercials which somehow imply that every woman will love a man using AXE. Click through the Prezi on the next slide to read more overt and implied messages. 

Once you have done so, find another example, explain the implied message and either paste a link to the example or upload a picture of it.  

https:

Your example of "implied message"

Superbowl commercials

Following are four SuperBowl commercials from last year and this year. SuperBowl advertising time is the most expensive time in the US: last year 30 seconds of time cost advertisers $5 million dollars, and that does not include the price of making the commercial. Watch all four commercials and select one to answer the questions that follow. 

Which commercial are you going to discuss?

What happens in the commercial?

What is the implied message? What are they saying their product or company can or will do?

Who is the target market/audience they are trying to sell their product to?

What techniques do they use to try to sell their product in the commercial?

Which appeals do they use? Are they logical (logos), emotional (pathos), or character (ethos)?

Do they actually show or tell you why their product is good/beneficial/etc.?