Unveiling Media Content Workflows

Unveiling Media Content Workflows

Learning Objective

At the end of the lesson, you will be able to give examples of the workflows used in media content production.

What do you already know about media content production workflows?

Introduction to Workflows

Workflows in media content production refer to the step-by-step processes involved in creating and delivering content to audiences.

Pre-Production

During pre-production, tasks such as scriptwriting, casting, location scouting, and planning take place.

Production

Production involves the actual recording or filming of the content, including capturing audio, video, and performances.

Post-Production

In post-production, editing, visual effects, sound design, and color correction are carried out to refine the content.

Distribution

Distribution involves making the content available to audiences through platforms such as theaters, television, streaming services, and social media.

Marketing and Promotion

Marketing and promotion activities aim to create awareness and generate interest in the content, often using trailers, posters, and social media campaigns.

Feedback and Iteration

After the content is released, feedback is collected and used to improve future projects, leading to an iterative process of refinement.

Interactive Activity: Identify Workflows

Provide examples of media content and ask students to identify the workflows involved in their creation.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.