AI & The changing Landscape for Commercial photo & Video

• Film
• Higher Education (non-degree)

AI & The changing Landscape for Commercial photo & Video

Todays Lesson:

• How AI is shaping the role of the Commercial Photographer and Videographer.

• Discussing the pros and Cons of AI 

• Discussing how you can adapt to change.

www.adobe.com

Image and Video Editing:

AI tools like Adobe Sensei and Skylum Luminar AI offer features that automatically enhance images and videos, adjust color grading, and remove imperfections. This saves time in post-production and ensures a consistent and professional look.

skylum.com

Object and Scene Recognition:

AI-driven software can automatically tag and categorize images and videos based on their content. This helps photographers and videographers organize their media libraries and find specific assets quickly.

Composition and Search:

• AI cameras and apps like Google Clips or Arsenal use machine learning to recognize optimal moments for capturing photos or videos. They can recommend angles, timing, and framing for better shots.
  

• Services like Google Photos and Adobe Lightroom use AI to identify and locate images based on keywords, objects, or scenes. This makes it easier to find specific photos within large collections.
  

Content Recommendation:

AI-driven platforms like Netflix or YouTube use algorithms to recommend content based on user preferences and engagement data. Commercial videographers can use similar AI systems to suggest visual styles or content themes that resonate with their target audience.

Stock Photography and Videography:

AI-driven stock platforms, such as Shutterstock or Adobe Stock, utilize AI for categorizing, tagging, and recommending content. Photographers and videographers can benefit from these platforms to sell or license their work.

Content Creation:

AI-powered tools like Runway ML and NVIDIA GauGAN can generate images and videos based on textual descriptions. This can be useful for creating concept art, product mock-ups, or visual prototypes without the need for an actual photoshoot.

Face and Object Recognition for Portraits:

AI can identify faces and objects in portrait photos, helping photographers automatically adjust focus, exposure, and even retouching specific areas, such as enhancing the subject's eyes or smoothing skin.

Time-Lapse and Hyperlapse Videos:

AI can assist in creating time-lapse and hyperlapse videos by stabilizing footage and removing shake, producing smooth and professional-looking sequences.

Deep Learning for Cinematography:

AI-powered drones and camera systems can use deep learning to follow subjects, track their movements, and maintain focus, making it easier to capture dynamic and challenging shots.

Automatic Captioning and Metadata Generation:

AI can generate captions, titles, and metadata for images and videos, streamlining the content labeling process, which is essential for SEO and content management.

Real-time Video Analytics:

AI systems can analyze live video feeds, offering data on audience engagement, demographics, and even sentiment, helping commercial videographers tailor their content and strategy for maximum impact.

These examples illustrate how AI is increasingly integrated into the workflows of commercial photographers and videographers, offering them new tools to improve efficiency, creativity, and the overall quality of their work.

User

what are the skills that commercial photographers and Videographers need to succees in this in industry

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Commercial photographers and videographers need a diverse set of skills to succeed in the industry, as it is a highly competitive and dynamic field. Here are the key skills required:

Photography or Videography Skills:

Mastery of the fundamental techniques, including composition, framing, exposure, lighting, and camera operation, is essential. Understanding the principles of shot composition and the use of different lenses or camera equipment is crucial.

Technical Proficiency:

A deep understanding of camera equipment, editing software, and post-production tools is vital. Proficiency in Adobe Creative Suite (e.g., Photoshop, Lightroom, Premiere Pro) or other industry-standard software is typically required.

Storytelling:

The ability to tell a compelling visual story through images or video is paramount. This includes understanding narrative structure, pacing, and the emotional impact of visual elements.

Creativity and Artistic Vision:

Creative thinking and a strong artistic vision are essential for producing unique and engaging content. The ability to conceptualize and plan visual projects is crucial.

Client Management:

Effective communication and client relationship management are vital. Photographers and videographers often work closely with clients to understand their needs and deliver on their vision.

Marketing and Branding:

Understanding marketing principles and branding can help photographers and videographers market their services, build a personal brand, and attract clients.

Adaptability:

The industry is constantly evolving, with new technologies and trends emerging. Being adaptable and open to learning new techniques and tools is key to long-term success.

Post-Production Skills:

Proficiency in post-processing, including retouching, color correction, and video editing, is crucial. High-quality post-production can greatly enhance the final product.

Knowledge of Lighting:

Understanding how to manipulate natural and artificial light is essential. This includes knowledge of studio lighting setups, outdoor lighting conditions, and the use of reflectors and diffusers.

Business and Financial Management:

Running a successful photography or videography business involves financial management, including budgeting, pricing, invoicing, and tax considerations.

Legal Knowledge:

Awareness of copyright and licensing laws is important, as well as contracts and model releases. This ensures photographers and videographers protect their work and rights.

Networking Skills:

Building a strong professional network is essential for finding clients and collaborators. Attending industry events, joining associations, and online networking can be valuable.

Time Management:

The ability to efficiently manage time, plan shoots, and meet deadlines is crucial. Commercial work often comes with strict timelines.

Equipment Maintenance:

Proper care and maintenance of camera equipment and accessories are necessary to ensure consistent quality and avoid costly repairs.

Digital Marketing Skills:

Understanding online marketing, SEO, and social media promotion can help photographers and videographers reach a wider audience and attract potential clients.

Crisis Management:

The ability to troubleshoot and problem-solve on the spot is valuable, especially when dealing with unexpected challenges during a shoot.

These skills, in combination with a strong work ethic and a commitment to continuous learning and improvement, will help commercial photographers and videographers succeed in a competitive and ever-evolving industry.

AI Algorithms  

Netflix and YouTube suggest Content  based on data collected on every user's habits and preferences. 

AI-driven stock platforms, such as Shutterstock or Adobe Stock, utilize AI for categorizing, tagging, and recommending content. Photographers and videographers can benefit from these platforms to sell or license their work.

firefly.adobe.com

Content Creation

'a class of students in awe of AI' By Firefly

 See also: Runway ML and NVIDIA GauGAN

www.nvidia.com

Other Tools

• Facial/ feature Recognition
• AI assisted image stabilisation
• Focus Tracking on Subjects
• Automatic captions & titles
• Analysing audience data in real time 
• Augmented reality 

 

www.ted.com

What are the advantages of AI?

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