Uncovering the Market Potential in SMAW

Uncovering the Market Potential in SMAW

Learning Objective

At the end of the lesson, you will be able to recognize the potential customer/market in SMAW and identify the profile of potential customers.

Introduce the learning objective to the students and explain the importance of understanding the market potential in SMAW.

What do you already know about recognizing potential customers in SMAW?

Slide 1: Introduction to SMAW

Provide an overview of what SMAW (Shielded Metal Arc Welding) is and its applications.

Explain the basics of SMAW and its significance in various industries.

Slide 2: Market Analysis

Discuss the importance of conducting market analysis in SMAW.

Explain the benefits of market analysis and its role in identifying potential customers.

Slide 3: Identifying Target Industries

Present a list of industries where SMAW is commonly used and explain their relevance.

Engage students in a discussion about the industries that heavily rely on SMAW and why they are potential customers.

Slide 4: Customer Profiling

Explain the concept of customer profiling and its role in understanding potential customers.

Give examples of customer profiling criteria and discuss how it helps in identifying the target market.

Slide 5: Demographic Factors

Discuss demographic factors that can be considered while profiling potential customers in SMAW.

Encourage students to think about demographic factors such as age, gender, location, and occupation that may influence customer preferences.

Slide 6: Psychographic Factors

Explain psychographic factors that can be considered while profiling potential customers in SMAW.

Explore psychographic factors like interests, lifestyles, and attitudes that may impact customer behavior in the context of SMAW.

Slide 7: Market Research Methods

Introduce various market research methods that can be used to identify potential customers in SMAW.

Discuss methods like surveys, interviews, and data analysis that can provide valuable insights about the market.

Slide 8: Conclusion

Summarize the key points covered in the lesson and emphasize the importance of recognizing the potential customer/market in SMAW.

Recap the main takeaways of the lesson and encourage students to apply their knowledge in real-world scenarios.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.