Retail therapy, or shopping with the primary purpose of improving the buyer’s mood is a myth, right? Well, no actually. A recent study has found that shopping can actually be an effective way of decreasing feelings of sadness.
Researchers in the UK asked shoppers on their way into a shopping centre to describe how they were feeling. They then measured their mood level again after they had been shopping. Those who had been in a bad mood before they went in were found to have raised their mood level by buying something to cheer themselves up.
The research was funded by business owners, who wanted to know if their store design was appropriate. They are pleased with the results, and are thinking about inviting the researchers to repeat the research in other locations.