Lezen 1

• Engels
• MBO
• Studiejaar 2

English

Reading B1

Social media

Reading

You are going to read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Preparation

In the next slide, do the preparation task first. Then read the text and do the exercises.

Match the words with the definitions.

a niche

an audience

expertise

to charge

consistent

People that watch or follow a public event.

Expert knowledge or skill in an area.

To ask someone to pay.

A specialised area.

Doing something in the same way over time.

Klik hier om de tekst te lezen

Beantwoord hierna de vragen.

A social media influencer is not someone who …

1. guides the decisions of their followers.
2. is an expert in a particular area.
3. pays their followers to buy products.
4. has many followers who pay attention to their opinions.

Companies want to use influencers to help …

1. sell their products to their followers.
2. develop new products.
3. write their blogposts.
4. design their websites.

If you want to be an influencer, your bio on your social media account shouldn't …

1. say who you are.
2. talk about your niche area.
3. be interesting.
4. be the same as other people's bios.

You should make sure that you post …

1. once a month.
2. every day for the first month and then once a month after that.
3. about similar subjects.
4. about all sorts of different things.

You can make sure that people find your post by ...

1. using hashtags.
2. using funny or memorable titles.
3. using different social media to link to your post.
4. doing all of these options.

What should the title of this blogpost be?

1. Five ways to influence people
2. Five ways to use influencers in marketing
3. Five tips on becoming a social media influencer
4. Five tips on making money as an influencer

An influencer needs to know about as many topics as possible, e.g. fashion, travel, technology, etc.

1. True
2. False

Companies are paying some influencers up to $25,000 to post about their products.

1. True
2. False

Most influencers write regular posts on their blogs or micro-blogs.

1. True
2. False

You can chat with your followers using your bio.

1. True
2. False

Your posts should not only be attractive but should tell a story.

1. True
2. False

You can become a social media influencer in a short time.

1. True
2. False

You're done!
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