The Power of Language: Using Language Features in Advertising

The Power of Language: Using Language Features in Advertising

Learning Objective

At the end of the lesson, you will be able to identify and explain the use of language features such as statistics, rhetorical questions, alliteration, direct address, and first person in advertising, with real-life examples.

What do you already know about language features in advertising?

What are Language Features?

Language features are specific techniques used by writers and speakers to create particular effects in their writing or speeches.

Statistics in Advertising

Statistics are used in advertising to provide evidence and support claims, making the product or service appear reliable and trustworthy.

Rhetorical Questions

Rhetorical questions are used to engage the audience and prompt them to think about the product or service being advertised.

Alliteration and Its Effect

Alliteration is the repetition of initial consonant sounds and is used in advertising to create a memorable and catchy slogan or brand name.

Direct Address in Advertising

Direct address involves speaking directly to the audience, creating a personal connection and influencing consumer behavior.

First Person Perspective

The use of first person perspective in advertising allows the audience to relate to the experience or opinion being presented.

Real-Life Examples

Explore real-life examples of advertisements that effectively utilize language features to influence consumer behavior and create memorable campaigns.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.