Niche Markets

Niche Markets

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Slide 1: Tekstslide

TourismFoundation Degree

In deze les zitten 16 slides, met interactieve quizzen, tekstslides en 1 video.

Lesduur is: 60 min

Onderdelen in deze les

Niche Markets

Slide 1 - Tekstslide

Definitions

Niche Market: a small area of trade within the economy, often involving specialised products (dictionary.com)

Toften and Hammervoll (2009), niche marketing can be understood as a focus on a limited market, which is generally considered to be appropriate for small or specialised businesses.

Slide 2 - Tekstslide

Ways to identify a niche....

Price

Demographics

Level of quality

Psychographics

Geographic area

Lifestyle

Occasion

Profession

Style

Culture

Activity or habits

Behaviour

Slide 3 - Tekstslide

Niche Tourism

Slide 4 - Tekstslide

Slide 5 - Video

Slide 6 - Tekstslide

Why do you think this type of tourism has become so popular?

Slide 7 - Woordweb

Niche Events

Slide 8 - Tekstslide

Can you think of an example of a niche event?

Slide 9 - Woordweb

Examples of niche events

Technology Conferences

Sustainability Expos

Food and Beverage Festivals

Wellness Retreats

Personal Development Seminars

Music and Art Festivals

Fashion Shows

Sports Conventions

Entrepreneurship Bootcamps

Gaming and Esports Events

Travel Expos

Health and Wellness Conferences

Pet Shows and Expos

Film Festivals

Slide 10 - Tekstslide

www.corporateeventnews.com

Slide 11 - Link

Slide 12 - Tekstslide

Millennials

Scott Wayne, co-founder of The Envoy Portfolio, a team of negotiators, analysts and creatives, who research and influence human decision-making through a portfolio of products and services, believes niche events are growing in popularity because they appeal to millennials’ preferences.

“As millennials are now the largest generation in the workplace, it comes as no surprise that their preferences are becoming more in demand,” he says.

Wayne continues, “Millennials crave less formal and more experiential and intimate learning and networking experiences. Having only ever lived in a digitally centric business environment, smaller more experimental talks and events offer a personalized opportunity to disconnect and make lasting personal connections.”

Slide 13 - Tekstslide

Niche Hospitality

Hotels

Restaurants

Bars/pubs

Retreats

Tours/trails

Slide 14 - Tekstslide

Group task - Padlet page

Group 1 - Events

Group 2 - Tourism

Group 3 - Hospitality

Examples in NI

Slide 15 - Tekstslide

Class test - practice

Complete workbook

Draft model answer

Slide 16 - Tekstslide