T1 Secondary Research and 4 Ps ABO

• Business Studies
• Secondary Education

Tuesday, 8th of October 2024

Secondary Research Marketing Mix 4Ps

• To review market research. 
• To recognize secondary research methods.
• To learn about product in the marketing mix 4ps. 

wordwall.net

kahoot.it

What is the meaning of secondary research?

What is secondary research?

1. It is the collection of information gathered by someone else.
2. It is the collection of information first-hand by the person or organisation doing the research.
3. It is the collection and process of making a product.
4. -

It means using information or

research collected by someone else. 

It is also known as desk research 

because it can be done on your 

desk instead of going out to get 

the information. 

Internet

• full of information that a business can use- at social media or blogs that can give them information about what types of products are in fashion or what kind of issues are important to consumers. 
• Also online newspapers and magazines, businesses 
• Businesses can also do keyword searches to find out what kind of products people are looking to buy online.

Newspapers and magazines 

• Businesses can use these to get information about recent  trends, the economy or about the population of a region.  
• Often contain up-to-date information because they are published regularly.

Books 

•  Businesses can often find more detailed information about a topic in books than they can in newspapers and magazines. However, the information might not be as up to date 

Businesses records 

•  records of important information about customers, products or sales. 
• The Marketing Department can check old records to see how markets have changed or whether profits have increased over a period of time
  
• but some information not available to everyone - some are company secret

Governments reports

• information about the population or economy of a country. 
•  important information for businesses to use in marketing, including population growth and the demographics (gender, income/salary, interests) of the population

Industry reports

These are written about a specific industry. . For example, a hotel could use a report written about the tourism industry in the UAE. This could give them important information such as how many people visit, where the visitors come from and what kind of activities visitors prefer to do in the UAE

• 
  

Which secondary research would you use to find out about people's income?

1. newspapers
2. internet
3. government reports

Which secondary research would you use to find out about the market share of computers?

1. industry reports
2. internet
3. books

wordwall.net

Write a list of all the products that start with letter 'P'.

What makes a good product?

Successful products are often last to the market.

1. true
2. false

This describes how the product looks.

1. aesthetics
2. function
3. cost

This describes how the product works.

1. aesthetics
2. function
3. cost-effectiveness

Cost-effectiveness means the product price should be very cheap.

1. true
2. false

lms.moe.gov.ae

forms.microsoft.com

Answer only one question:
L1. What is Meera’s problem?
L2. Why do Meera’s customers prefer to go to the new store?
L3. If you were Meera, what would you do to get your customers back?

I know 3 primary research methods!

😒🙁😐🙂😃