Exploring Brand Types in Marketing

Exploring Brand Types in Marketing
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Slide 1: Tekstslide

In deze les zitten 20 slides, met interactieve quizzen en tekstslides.

Onderdelen in deze les

Exploring Brand Types in Marketing

Slide 1 - Tekstslide

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Learning Objective
At the end of the lesson, you will be able to identify and differentiate between various types of brands in marketing.

Slide 2 - Tekstslide

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What do you already know about different types of brands?

Slide 3 - Woordweb

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Recap: Assortment Dimensions
Reviewing the key concepts of assortment dimensions from the previous lesson.

Slide 4 - Tekstslide

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Corporate and Global Brands
Exploring the characteristics and significance of corporate and global brands.

Slide 5 - Tekstslide

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Manufacturer and Individual Brands
Understanding the distinctions between manufacturer and individual brands.

Slide 6 - Tekstslide

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Umbrella Brands
Learning about umbrella brands and their role in branding strategies.

Slide 7 - Tekstslide

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A-, B- or C- Brands
Differentiating between A-, B-, and C- brands based on their positioning and consumer perception.

Slide 8 - Tekstslide

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Retailer Brands: House Label
Exploring the concept and significance of house labels in the retail industry.

Slide 9 - Tekstslide

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Retailer Brands: Private Label
Understanding the distinction between private label and other retailer brands.

Slide 10 - Tekstslide

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Retailer Brands: Own Brand
Exploring the concept of own brand and its role in building customer loyalty.

Slide 11 - Tekstslide

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Retailer Brands: White Label
Understanding the concept of white label products and their impact on the market.

Slide 12 - Tekstslide

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Interactive Activity
Engaging in a group activity to classify different brands into the specified categories.

Slide 13 - Tekstslide

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Group Discussion
Sharing and discussing the findings from the interactive activity.

Slide 14 - Tekstslide

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Opportunity for Questions
Addressing any remaining questions or uncertainties about the different types of brands.

Slide 15 - Tekstslide

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Conclusion
Summarizing the key takeaways about the various types of brands in marketing.

Slide 16 - Tekstslide

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Assignment
Assigning a task to research and analyze a specific brand type and its market impact.

Slide 17 - Tekstslide

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Write down 3 things you learned in this lesson.

Slide 18 - Open vraag

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.
Write down 2 things you want to know more about.

Slide 19 - Open vraag

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.
Ask 1 question about something you haven't quite understood yet.

Slide 20 - Open vraag

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.