Thema 6 Elevator pitches

• Engels
• MBO
• Studiejaar 1

Pitch the magazine

What we'll do today

-Introduction of the next project: Pitch for advertisers

-More insight 

-Start on the project

Do you know what an elevator pitch is

Yes

No

I know it by name

What do you remember about elevator pitches

The structure of your pitch

• Introduce yourself and your project
• What is the goal and target group of your magazine?
• Why is advertising in your magazine interesting for advertisers? What will the advertisers gain from their investment? Sell it!

• Optional: give a one-liner summarising your pitch or goal
  

Helpful WH questions 

Who (are you/are your readers)

 Where (will the magazine be distributed)

 When (will the magazine be published)

 Why (should your advertiser post in your magazine)

 What (is in your magazine)

How (will the advertisements be placed)

Sharktank examples

Your assignment

Create a pitch for potential advertisers for your magazine, you'll need to convince them to advertise in your magazine.

You can make the presentation in pairs, or you can make the pitch with your project group. Min. of 2 people presenting.

Your pitch needs to be between one and two minutes.

Pitching in the week of the 21st of February

Let's give it a try! Pitch the product on the card in pairs.

Write keywords to answer the WH-questions

- What do you use the product for?

- Who is the product for?

- When will you use it?

- Why can't you live without it?

- Where can you get it?

Pitch to class!

What's the first thing you do in your pitch?

1. Explain your situation
2. Motivate clients to invest
3. Introduce yourself
4. Explain your project

What makes a pitch a pitch?

1. The pitch is short and to the point
2. The pitch is long and simple
3. The pitch is short and complicated
4. The pitch is long and complicated

What should you *not* do during a pitch

1. Be motivated about your project
2. Thank your client's for listening
3. Only read from your notes
4. Keep it to the point

I understand the assignment and can continue on my own

😒🙁😐🙂😃

• Introduce yourself and your project
• What is the goal and target group of your magazine?
• Why is advertising in your magazine interesting for advertisers? What will the advertisers gain from their investment? Sell it!

• Optional: give a one liner summarising your pitch or goal
  

WH-questions

Who

Where

When

Why

What

How

-----------------------------------------Some of you have done a pitch in an earlier Thema, you can use it for inspiration.