After they've chosen an persuasive angle for their ad, advertisers think of which techniques they can use.
1. Attacks: Dismisses the competitor.
2. Language: Colloquial Language (Slang), Formal Language, Emotive Language,
Inclusive language (e.g. you, our, we, us)
3. Rhetorical questioning: e.g. Why wouldn't you want a dog?
4. Exaggeration (Hyperbola): e.g. You NEED a dog
5. Emphasis; Repetition, listing, alliteration
6. Evidence; Anecdotal (personal experience), Expert opinion, statistics