Marketing

• Engels
• Middelbare school
• vwo
• Leerjaar 4

4H English

January 23rd 2025

Today's Lesson

• Stepping Stones Chapter 4: Marketing

• Commercials

• For next lesson: bring book B 

What is important in a good commercial?

Which commercial was your favourite and why?

Pepsi's Vending Machine ad was released after Coca-Cola announced that it sold four times as much as Pepsi in 2001. 

It got banned 

Why do you think this commercial was banned? Did you like the commercial?

Do you think this commercial would do well in Europe? Explain why or why not.

Slogans!

Upcoming quiz: famous advertising slogans

1. I'm livin' it
2. I'm lovin' it

1. It's finger-licking good
2. It's chicken-tastic

1. Just go for it.
2. Just do it.

1. It's fresh.
2. Eat fresh.

Task

Reading assignment in Classroom. 

Homework for next lesson.