Marketing ethics

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• Studiejaar 1

Marketing ethics

What words pop up in your mind when I say Marketing Ethics?

Marketing Ethics 

Marketing ethics refers to the principles and values that guide the behavior of marketers, emphasizing honesty, responsibility, fairness, and respect for consumers and society.

What do you think is corporate social responsibility?

Corporate Social Responsibility 

Corporate social responsibility (CSR) is a business model that helps a company be socially accountable to itself, its stakeholders, and the public.

Corporate Social Responsibility 

Corporate social responsibility is a business model by which companies make a concerted effort to operate in ways that enhance rather than degrade society and the environment. CSR can help improve various aspects of society as well as promote a positive brand image for companies.

What companies that you know have good examples of CSR?

12 companies with inspiring CSR 

https://www.goodera.com/blog/corporate-social-responsibility-examples