English 1.1 lesson 3 in 2023-24

• English
• HBO
• Studiejaar 1

Cruising along.... English lesson 3

Cruising along.... English lesson 3

WRITE ON BOARD:

THESAURUS.COM

- POLLUTION

DICTIONARY.CAMBRIDGE.ORG

- SUSTAINABLE OR PROUNCIATION

KAHOOT.IT. 

- WAIT FOR THE PIN

WILL PROBABLY RUN OUT OF TIME SO HAVE TUDENTS TAKE THIS DIAGNOSTIC TEST IN LESSON 2

Homework for today

1. Apply  peer feedback into Assignment 1, the Summary Article about your Field Trip. 
2. Finalize your Summary Article text by using the feedback. 
3. Watch video on What is a Press Release and Why Does it Matter.   See Moodle. 
4. Find the template on Moodle to answer the 5W questions.
5. Unit 21: Read the theory and complete ex. 1 and 2.
6. Unit 22: Read the theory and complete ex. 2 and 3.

1.  Show me the feedback incorporated into your draft 2 of Field Trip article.

2.  Show me your alternative assignment for Field Trip.

3. 

Lesson goals

Students will

 know how to answer the 5W questions for a press release based on the video and class exercises, thus preparing you for the final press release and have acquired new language/communication skills in English.

Students will strengthen their feedback giving skills (point 1), students will strengthen their feedback receiving skills (point 2), and students will have obtained all of the necessary information to complete their press release accordingly (points 1-3).

Today

1.   Receive tips on how to elevate your language skills
2.   Review verb tense
3.   Quiz about verb tenses on Kahoot
4.   Share your answers to the 5Ws with a classmate
5.   Theory and practice about writing a Press Release
6.   Take-home diagnostic test

This is what we will do to reach our Lesson Goals today

in SHL:

In the lesson

1. Case study assignment based on web lecture.

2. Directions/exercise for assignment 2 (Press Release proposal)

3. English exercises

Tips how to reach a full B1-level (and beyond)

1. Go to Thesaurus.com for synonyms

2. Check the words you have selected in https://dictionary.cambridge.org to make certain the new words make sense in the context of your article

3. Apply linking words or phrases (verbindingswoorden)

4. Mix up the word order of your sentences

- THESAURUS.COM  -  SHOW THEM AND HAVE THEM TYPE IN A WORD, ANY WORD AND THEY CAN SEE THE SYNONYM OPTIONS.

- CAMBRIDGE DICTIONARY.COM.  HAVE THEM GO THEMSELVES.  FILL IN WORDS AND SEE DEFINITIONS.  ALSO, HAVE THEM TYPE IN A WORD AND LITERALLY LISTEN TO THE PRONUNCIATIONS OF THE WORD IN UK AND US ENGLISH.

- LINKING WORDS.  TAKE THEM TO THE NEXT SHEET or GO TO GOOGLE IMAGES THEMSELVES AND SEE DIFFERENT TABLES WITH CATEGORIES OF LINKING WORDS.

- WORD ORDER.  TEACHER CAN EXPLAIN WAYS TO CHANGE THE WORD ORDER OF SENTENCES ON THE WHITEBOARD.

I couldn't manage to make any of the Linking Word images fit properly into this slide.  

ADVERB = BIJWOORD

Check out what happens when you change the word order in your sentences:

1. The bouquet of flowers which my girlfriend bought for me smelled divine.
2. How divine the bouquet of flowers smelled.
3. My girlfriend bought me a bouquet of flowers and they smelled divine.
4. My girlfriend bought me a divine smelling bouquet of flowers.

How to check your level of English

http://www.roadtogrammar.com/textanalysis/

A check to see your progress in writing English.

PUt your text in the text analyzer and see what the results are.

Grammar - past continuous

1. An action in progress in the past

We didn't hear the intruder because we were sleeping that night.

2. Temporary situations

During my training I was earning less money than my friend.

3. Two actions in progress at the same time

We were watching the sky and listening for the first sounds of songbirds.

4. Interrupted action with a situation

Seventy cars were crossing the bridge when it suddenly collapsed.

Grammar - used to/would

1. Describe actions which no longer occur or with less frequency

The Romans used to conquer many parts of the world. 

(not anymore)

2. We would get up early every Thursday to go to the market. (we don't now)

Grammar - past perfect vs past perfect continuous

1. We often use  'for'  and  'since'  with the perfect

2. The past perfect is used with a completed action/situation in the past

The leaves had fallen from the trees since they were completely bare.

3. The past perfect continuous is used for an action in the past that was still ongoing

The leaves had been falling from the trees for the underground was very slippery. 

(the leaves were still falling, the leaves were not bare yet)

Quiz - mixed verb tenses

Go to Kahoot.it

Sign in

Wait for Game Pin

Which words come to mind when you read or hear the word Press Release?

Press Release

activate pre knowledge

This video was homework for today.

Video with Ashley.

This was homework to watch before today's lesson.

What two things are most important to remember about press releases?

The questions on the next slides in red are based on the video made by Ashley.

ANSWERS

1. newsworthy

2. clearly structured using proper formatting

AGAIN, you can only really use this slide IF you show the video in the preceding slide.

Blog: How to craft a riveting press release

When promoting an event, a press release is one of the most reliable ways to get the media’s attention. 

There are a few key traits common to any clear and effective press release:

1. It fits on one page
   
2. It’s written in the third-person (“they, he, she” versus “me, you, ours)”
3.  Use neutral language.  This is not a promotional piece.  No !!!!!!

The following slides are based on the Blog about How to Craft a Riveting Press Release. 

How to craft a riveting press release

Follow this basic press release format for upcoming events:

1. Headline and subheadings
2. Body copy with event details
   
3. A paragraph about the brands sponsoring the event
   
4. Boilerplate information (contact information)

Best practices

1. Keep it short and to the point
2. Know your audience
3. Don't leave out the good stuff
4. Add a quote(s)
5. Include visual(s)
6. Always include a call to action (CTA)
7. Always include a boilerplate  (business card)

8. Boilerplate (business card): the perfect way to end a press release

Journalists want to know more about you. The boilerplate is exactly the place where they will find any additional info about your company or you. Make it fun and interesting—it works as your business card.

A boilerplate is a short paragraph at the end of every press release that summarizes the core principles of your company. Many companies have a boilerplate as part of their branding guidelines, and you should include it in your event press release template.

Here's what a press release should include.

Here's what a press release should include

5Ws to answer in preparation for writing your final Press Release

Who

What 

Where

When

Why

Background: For your graded summative assignment, you will write a press release on behalf of the Tourism Board in Rotterdam, Amsterdam or Haarlem (depending on your location). The press release is about students from Hogeschool Inholland submitting an Instagram page which is dedicated to promoting tourism in their respective

city. Student(s) will receive an Instagram Giveaway Prize for the most “Instagrammable” Instagram page.

In order to make sure you have all the important elements included in your final press release, you must first answer the 5W questions (who, what, where, when, why). See page 2 for the form you need to fill in the 5W questions.

Instructions: 

Use the form on page 2 of this document to answer the 5W questions which you need later to write a press release in 350 words (+/- 10%). Write your answers in complete sentences and in your own words.

Peer Review about the answers to your 5Ws.

Using the 7 questions from this peer feedback CHECKLIST on Moodle.

You will

give your peer feedback to one classmate.

Take 10 min.

Team up with someone who has done as much work as you

Compare how you filled in assignment 2 (press release proposal)

Are there any differences that you do not understand? Ask someone else! (or your teacher)

Can you pay your classmate a compliment?

Can you give your classmate a tip?

HOW do you plan to execute this press release? What's the plan?

Basically, they will have to start by reading the instructions on Moodle in the Instructions for assignment 2:  Writing a PR proposal.

give your pr preparation  structure.  But how?

The final assignment

 Now that you have practiced writing in class you are ready to start writing the final press release. For your graded summative assignment, you will write a press release. You are writing the press release on behalf of the tourism board in Rotterdam, Amsterdam or Haarlem (depending on your own location). The participants will create their own Instagram page dedicated to promoting (sustainable) tourism to their chosen district in Rotterdam, Amsterdam or Haarlem. Just like you have been preparing in project 1.1, you will be focusing on the “Instagrammability” of a district in Rotterdam, Amsterdam or Haarlem, only this time your focus is on writing an effective press release. 

 So, the final products which you will upload into Gradework are:

1. An Instagram page with the text (and images) for your Press Release

2. A Word document with the identical text as the Instagram page for your Press Release

Do you have all the information needed to submit your press release?

😒🙁😐🙂😃

Homework

1. Go to Moodle and find the blog "How to Create a Riveting Press Release".   (information from the blog was presented in class today) 
2. Read blog "How to Create a Riveting Press Release".  (Also a link to the blog on NEXT sheet)
3. Continue answering the 5W questions which we worked on today. 
4. Complete the Diagnostic Test and bring to class with you next week.
5. Unit 23: Read the theory and complete ex. 1 and 2.

THIS BLOG JUST GIVES more INSIDER INFORMATION ABOUT HOW TO WRITE A GOOD (RIVETING) PRESS RELEASE.

WE MUST STRESS THAT THEY WRITE THE PRESS RELEASE IN THE 3RD PERSON and MORE IMPORTANTLY, THAT THEY WRITE IN A NEUTRAL WAY. 

www.eventbrite.com

This is a link to the blog called How to Write a Riveting Press Release.