Marketing in Travel and Tourism - Introduction

Marketing Travel and Tourism

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Slide 1: Tekstslide

Travel and TourismFurther Education (Key Stage 5)

In deze les zitten 13 slides, met interactieve quizzen en tekstslides.

Onderdelen in deze les

Marketing Travel and Tourism

Slide 1 - Tekstslide

Deze slide heeft geen instructies

Introduction

At the end of today, you will understand

- what marketing is

- why marketing is important

- different types of marketing

Slide 2 - Tekstslide

Deze slide heeft geen instructies

What do you already
know about marketing ?

Slide 3 - Woordweb

Deze slide heeft geen instructies

Introduction to Marketing Travel and Tourism

Definition of marketing:

Importance in travel and tourism:

Slide 4 - Tekstslide

In a small group work together to

1. come up with your own definition of marketing

2. explain the importance of marketing for the travel and tourism industry

Types of Marketing in Travel and Tourism

Slide 5 - Tekstslide

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Target Audience

Why is it important to know your target audience?

Slide 6 - Tekstslide

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Group activity: What type of marketing would suit each customer type?

Slide 7 - Open vraag

Each group will be allocated with a type of customer:

1. Students aged 16-18 years

2. A family (children under 16 years)

3. A retired couple

Case Study: Marketing in Travel and Tourism

HomeAway is similar to Airbnb, although the difference is guests always rent entire homes with HomeAway rather than a room.

The company wanted to use this difference as a Unique selling Point (USP)

and it does so in a humorous way.....

Slide 8 - Tekstslide

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Do you think HomeAway's
style of advertising is effective? Why?

Slide 9 - Woordweb

Deze slide heeft geen instructies

Case Study: Successful Marketing

Ryanair is a great example of an organisation that capitialises on the power of social media. As of December 2023 it had the below followers:

Instagram: 1.3 million

Facebook: 5.1 million

YouTube: 108K

Twitter: 808.3K

LinkedIn: 683K

TikTok: 2.1 million

The low cost airline targets its main audience - GenZ and Millennials through these social media platforms.

It has become influential in airline social media marketing

https://www.boredpanda.com/funny-ryanair-social-media-roasts/

Slide 10 - Tekstslide

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Debate time

Do you think Ryanair's controversial

use of social media is an effective marketing tool?

timer

5:00

Slide 11 - Tekstslide

Class to debate topic and lecturer to confirm outcome.

Write down 3 things you learned in this lesson.

Slide 12 - Open vraag

Deze slide heeft geen instructies

Slide 10: Conclusion and Review

- what is marketing

- why is marketing important

- different types of marketing

Slide 13 - Tekstslide

Deze slide heeft geen instructies

Marketing in Travel and Tourism - Introduction

Onderdelen in deze les

Slide 1 - Tekstslide

Slide 2 - Tekstslide

Slide 3 - Woordweb

Slide 4 - Tekstslide

Slide 5 - Tekstslide

Slide 6 - Tekstslide

Slide 7 - Open vraag

Slide 8 - Tekstslide

Slide 9 - Woordweb

Slide 10 - Tekstslide

Slide 11 - Tekstslide

Slide 12 - Open vraag

Slide 13 - Tekstslide

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