1. Internal Benchmarking--> compare performance and practices within different departments or units (food, non-food department)
2. Functional Benchmarking-->Involves comparing specific business functions, such as customer service or supply chain management, with those of other organisations regardless of industry.
3. Competitive Benchmarking-->Focuses on comparing the performance of an organisation with direct competitors in the same industry.
(Jumbo vs AH, Etos vs Kruidvat)