Voorbeeld: de Rode Lijn
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Titel, plaatje en introductie (par. 1)
The raw and the clicked
1 THERE is "a huge difference between being late and being too late," said
Dalton Philips, the boss of Morrisons, on November 21st, as he
announced the launch of the British grocer's online-shopping service.
Morrisons' competitors have been selling broccoli and baby food via the
internet for more than a decade. Britain's fourth-largest grocery chain had
shunned e-commerce as a profit-sapping distraction. It paid with falling
market share and the defection of some of its best customers to Tesco,
the country's biggest grocer, and Ocado, an online-only supermarket.