Bombay You can start with a question to grab the attention of the reader.
e.g. If you love Indian food then you definitely must go and eat at Bombay Spice.
A fact about the topic, for example when its a well known book.
e.g. There are not many people who have not heard of Harry Potter.
Or give some background information.
e.g. Sunweb has been around since the year 2000.