Impact of Commercialisation on Physical Activity and Sport and the Relationship Between Sport and the Media

Impact of Commercialisation on Physical Activity and Sport and the Relationship Between Sport and the Media

The 'Golden Triangle' of Sport, Commercialisation, and Media

Examines the interconnectedness of sport:

• commercialisation, 
• sponsorship, and 
• the media, 

termed the 'golden triangle'.

What do you already know about the impact of commercialisation and media on sports?

Advantages and Disadvantages of the Golden Triangle to Elite Sport

Explores the positive and negative impacts of:

• commercialisation, 
• sponsorship, and 
• media 

on various stakeholders in sports.

The Relationship Between Sport, Sponsorship, and the Media

Discusses the mutually dependent relationship between:

• sport, 
• sponsorship, and 
• the media, 

commonly referred to as the 'golden triangle'.

The Positive and Negative Impacts of the Media on Sport

Explores the effects of media coverage on sports, including both positive and negative impacts.

Ring-fencing of Major Sporting Events for Free-to-Access TV

Examines the regulation of broadcasting rights and the protection of certain major events for free-to-air television to ensure broad accessibility.

Characteristics of Sports Attractive to the Media

Discusses the factors that make a sport attractive to the media, such as skill level, excitement, simplicity, and the presence of identifiable personalities.

The Rise of Premier League TV Income Over Time

Explores the financial growth of the Premier League due to TV income, highlighting the commercial appeal of certain sports.

The Positive and Negative Effects of Media Coverage on Sports

Addresses the positive and negative 

effects of media coverage on sports, 

such as increased funding and 

professional opportunities versus 

potential loss of traditional sporting 

values.

The Positive and Negative Impact of Commercialisation and Sponsorship on Sport and Elite Performers

Discusses the effects of commercialisation and sponsorship on sports, including increased funding and professional opportunities versus potential negative consequences.

The Positive and Negative Impact of Commercialisation and Sponsorship on Sport and Elite Performers

Discusses the effects of commercialisation and sponsorship on Elite Performers, including increased funding and professional opportunities versus potential negative consequences.

The Ethics of Sport Sponsorship and the Role of Athletes as Influencers

Presents the ethical considerations of sponsorship deals for athletes, emphasizing the importance of aligning with sponsors that reflect healthy lifestyles and ethical practices.

The positive and negative impact of commercialisation and media on coaches and managers

Commercialisation and media coverage have transformed the landscape of sports, affecting various stakeholders. 

Coaches and managers enjoy increased salaries and profiles but face pressure to win and media scrutiny.

The positive and negative impact of commercialisation and media on officials

Officials gain from better training and technology but are under more pressure to make correct decisions and handle media.

The positive and negative impact of commercialisation and media on the audience/spectator

Spectators experience improved quality and access to sports but may encounter higher costs and over-commercialisation.

The golden triangle of sport, sponsorship, and media and its implications for stakeholders

The 'golden triangle' exemplifies the interdependent relationship between sports, sponsorship, and media.

Definition List

Commercialisation: The process of managing or exploiting an activity in a way designed to make a profit. 

Sponsorship: Financial support provided by a sponsor to a sport, event, or individual in exchange for advertising or promotional benefits. 

Ring-fenced: Protected or set aside for a particular purpose, such as making certain sports events available on free-to-access television. 

Definition List

Media coverage: The reporting of news and events in sports by various media outlets.

Golden triangle: The mutually beneficial relationship between sport, commercialisation, and the media.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.