Landstede Groep

4.3 American way of life

CH4 World after the War
4.3 The American way of life
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GeschiedenisMiddelbare schoolhavo, vwoLeerjaar 3

This lesson contains 29 slides, with interactive quizzes, text slides and 9 videos.

time-iconLesson duration is: 50 min

Items in this lesson

CH4 World after the War
4.3 The American way of life

Slide 1 - Slide

Slide 2 - Slide

What was last lesson about?

Slide 3 - Open question

Name a positive and negative effect of capitalism

Slide 4 - Open question

Slide 5 - Video

Characteristics 
American way of life
  • Consumer society
  • Freedom
  • Pop culture

Slide 6 - Slide

Goals of the lesson
You can explain..
  • You can explain how Americans used their consumer society to gain influence in the world.
  • you can explain how American pop culture influenced Dutch society.

Slide 7 - Slide

American dream

Slide 8 - Mind map

The American dream
Before WWII -> end of crisis in the US
  • war industry
  • women and black Americans a job
After WOII -> welfare - american way of life
  • consumer society
  • baby boom
  • holidays, amusement parks, fast food, television -> commercial channels

Slide 9 - Slide

The American dream didn't apply to everyone!

Slide 10 - Slide

Influence of television

Slide 11 - Mind map

The television
  • T.V. was a truly new medium in the 1950s.
  • In 1955, 2/3 of the Americans already had a television
  • Commercial channels with their hidden advertising further awakened consumption (Soaps)

Slide 12 - Slide

Youth cultures
  • Young people got more money and free time -> youth culture
  • Distinguished by clothing, music, going out etc. !
  • music: rock 'n roll, Elvis Presley
  • Movie: Marilyn Monroe, James Dean

Slide 13 - Slide

Slide 14 - Video

Young people started to develop their own taste and lifestyle. For example in the field of music, film, clothing and going out!

Slide 15 - Slide

Youth: Pop Culture and Sex Symbols
Artists like Elvis Presley started a revolution in the way young people behaved. 

Moviestars like Marilyn Monroe were considered as Sex Symbols and adored by many men in the US and beyond.

Sadly both of them died young..

Slide 16 - Slide

D-Day (6 June 1944)

Slide 17 - Slide

Americanization
  • After 1945, Western Europeans started using more and more American products.
  • American products and culture were massively disseminated through the market and the media
  • American products and culture were massively disseminated through the market and the media

Slide 18 - Slide

Prosperous America

1941-1945: American soldiers introduced to Europe:


1. Pleasures such as chocolate, cigarettes, 

    chewing gum etc.

2. American music


 Because of American prosperity, consumption, exports and Marshall aid, Europe quickly came out of the post-war crisis and optimism arose!

Slide 19 - Slide

Explain the Marshall plan

Slide 20 - Open question

The Marshall plan

Because of the Marshall aid the American way of life was spread all over Western Europe. 


The consequence was that the Netherlands became a consumer society as well.


And the youth started to rebel against their parents.

Slide 21 - Slide

Slide 22 - Video

Slide 23 - Video

Slide 24 - Video

Slide 25 - Video

Slide 26 - Video

Slide 27 - Video

Slide 28 - Video

Slide 29 - Slide