Conventions comparative essay writing
Formal style - no I/you in intro + body
Introduction: common theme of both texts
Paragraph 2 = 2 key points text 1 (+ brief opinion in formal style/adverb showing opinion)
Paragraph 3 = 2 key points text 2 (+ brief opinion in formal style/adverb showing opinion)
Final paragraph: Well-balanced and elaborated opinion + concluding statement
Conventions article writing
Less formal style (no slang though) + use of I/you
Intended for wider audience (newspaper, magazine etc.)+ specific target group (e.g. people who like to travel, students);
Engages reader; facts + opinions
Title - captivates attention
Introduction - attracts readers' attention
Paragraph 2 - (subheading) less formal, facts, opinions, thoughts
Paragraph 3 -(subheading) less formal, facts, opinions, thoughts
Final paragraph: Either a summary of the theme or a final opinion, recommendation or comment.