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Slide 1: Video
EngelsMiddelbare schoolhavoLeerjaar 5

This lesson contains 13 slides, with interactive quizzes, text slides and 1 video.

time-iconLesson duration is: 30 min

Items in this lesson

Slide 1 - Video

What is revolutionary with regard to the research done by the neuroscientists in this video clip?
A
They have combined traditional MRI scanning with automated data processing possibilities.
B
They have designed a neurological MRI scanning machine that can pick up the smallest details.

Slide 2 - Quiz

What does the example of the screwdriver illustrate?
A
how many everyday objects the brain can actually store
B
that an object and its functions form a pattern in the brain
C
that only a few objects are classified identically in the brain

Slide 3 - Quiz

Why do people’s brains process the same concept in different ways?
The variation is explained by a difference in
A
anticipation
B
experience
C
intelligence

Slide 4 - Quiz

What does Gemma, the director of Neurosense, say about the Neuromarketing field?
A
It is gaining ground very quickly.
B
It is only successful in a few countries.
C
It requires major investments.

Slide 5 - Quiz

Why has Neuromarketing been criticised?
A
It is only affordable for large companies.
B
Its methods are employed secretly.
C
Its moral aspects are questionable.

Slide 6 - Quiz

What does Paul mean to illustrate with his example of craving chocolate chip cookies?
A
Eventually machines will know us better than we know ourselves.
B
It is very difficult to determine whether a thought will turn into action.
C
People tend to manipulate their thoughts in order to protect their privacy.

Slide 7 - Quiz

The presenter describes this kind of thought identification as ‘a bit eerie’.
Why do people feel this way, according to the neuroscientist?
A
because data can be interpreted in many different ways
B
because information can easily be used for criminal acts
C
because what goes on in our brain is linked to our identity

Slide 8 - Quiz

Slide 9 - Slide

Slide 10 - Slide

Slide 11 - Slide

Slide 12 - Slide

Slide 13 - Slide