Valentine's Day

• Engels
• MBO
• Studiejaar 1

What do you know about Valentine's Day?
Mention words or things you think about.

How is Valentine's Day celebrated in Uganda?

Read the following text about Valentine's Day to learn more about the origin and meaning.

Assignment - pair work

• Reread the text and mark 10 important words that help you summarize the text.
• Work in pairs. Compare your words with your partner.
• Talk with your partner: what is the text about? Use the 10 important words to summarize the story.
• Extra: mark  difficult words: are there words you don't know? Look up their meaning.

Re-read the text and try to answer the questions.

When does Valentine's Day take place?

1. February 1
2. February 14
3. Throughout February
4. A and B

What does Valentine's Day signify?

1. The achievements of St. Valentine
2. Love through the ages
3. The fun of gifts
4. Nothing of the above

What gifts are given on Valentine's Day?

1. Chocolates
2. Flowers
3. Greeting cards
4. All of the above

Apart from in the United States, where is Valentine's Day celebrated?

1. In Europe and South America
2. In Oceania and Western Europe
3. All over the world
4. In the United Kingdom

Watch the following video.

Assignment - groupwork

• Work in groups of 3 - 4 for this assignment.
• Discuss about the marketing strategy  of the chocolatier from Kampala in this video.
• What is the marketing strategy aimed at?
• Why is this  marketing strategy succesful?
• Are there any disadvantages to this marketing strategy? What are the disadvantages and why?

Would a special Valentine's Day campaign be succesful for your workfield? (tailoring, hairdressing, sandal making, catering etc.)

Yes! It would help boost my a sales/income

No. People in my area are not interested in Valentine's Day deals

I have no idea.

Which special (seasonal) actions do entrepreneurs around you use to promote their work or attract customers? Describe it or show a photo.

Group assignment: a Valentine's Day deal for your workfield

Check the following presentation to learn more about your assignment and then.... get to work and have fun! 

I think this lesson was

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What have you learnt from this lesson?