Advertising TV4

• Engels
• Middelbare school
• havo
• Leerjaar 3

TV4

Text Types > Speeches / Advertisements / Opinion Columns

Written work x 4 

Grades

Today's Learning Goals

• You know of and understand several persuasive techniques used in persuasive text or speech
• You understand the most commonly used strategies in advertising
• You understand how to analyse an advertisement

Programme

• Monday's Writing Journal Task
• Homework Check
• Advertising -  your knowledge
• Introduction of 'new' techniques
• Check For Understanding
• More terminology
• You analyse an ad yourself

Writing Journal Task

Homework Check

Google 'Socrative Student' 

Enter room number 14652B239

Advertising

What do you
know about advertising?

Task 1 - 5 minutes

Find an advertisement that you react strongly to (e.g. you love it, you hate it, you (dis)like the brand, you (dis)like the message, you remember it clearly...)

Answer these questions about it: 

1. Who does the advertisement target?

2. What message(s) does the advertisement have?

3. What is/are the purpose(s) of the advertisement?

More techniques....

Appeal to emotion

Testimonial - Celebrity Endorsement

Association

Association

Problem and  Benefit

Bandwagon effect

Check For Understanding

Time to join the Lesson Up

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Association
4. Bandwagon

Task 2

Annotate the text