G10 T1 Final Exam CP3

To review for the final exam- weeks 1-9 topics. 

In industrial markets, B2B businesses sell _________ goods, but in consumer markets they sell ______ goods.

1. industrial, consumer
2. consumer, industrial

Tesla cars is an example of which market change?

1. tastes and fashion change
2. technology change
3. salaries change
4. population change

Special products for only a few customers are usually sold in which type of market?

1. mass market
2. niche market
3. consumer market

Which pricing strategy is used by a business that sells new technology and innovative products?

1. Competitive pricing
2. Cost-plus pricing
3. Premium pricing
4. Price-skimming

Shouq sells UAE tote bags and gift products in Ajman city center. Total Cost: AED 17,000 Output: 1,500 units Mark-up: 15%

1. 13 AED
2. 15 AED
3. 21 AED
4. 27 AED

Maryam has three successful Emirati sweets shops in Ajman. %change in quantity demanded: increased by 50%, %change in price: decreased by 15% Calculate the Price Elasticity of Demand for Maryam.

1. The PED is 0.3, so the product is inelastic.
2. The PED is 0.3, so the product is elastic.
3. The PED is 3.3, so the product is inelastic.
4. The PED is 3.3, so the product is elastic.

Alia supplies sports equipment such as bicycles to Carrefour. She doesn't need to distribute the products quickly because they are __________.

1. durable products
2. industrial products
3. perishable products
4. technical products

Which factor most influences businesses when setting the price against quantity pf products?

1. cost
2. demand
3. laws
4. technology

What is promotion?

1. How a business tells customers about other elements of marketing mix- product, price and place.
2. How a business opens a new store to increase market share.
3. How loyal customers can get new products for free from a new store opening.
4. -

The AIDA model is used by business when creating advertisements. What does it stand for?

1. Action, Interesting, Desire, Attention
2. Advert, Intention, Design and Action
3. Attention, Interest, Desire and Action

Go through each one.. 

The iPhone 15 has an aerospace-grade aluminum which makes the phone incredibly durable. What characteristic of the AIDA model is used for this promotion?

1. Attention
2. Interesting
3. Desire
4. Action

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