BTU Business Cooking Plan

Step 1: Hook / Introduction
(Grab attention with a strong start!)
Purpose: Get people excited about your business idea.
What to do:
Describe Your Business Idea: Write 1-2 sentences about your idea.
Why It’s Exciting: Why will people love your idea?
Visual: Draw or paste a logo or slogan for your business here.

Pitch Practice
Pull it all together and practice your pitch!


Purpose: Explain the problem your business solves and how it fixes it. 


What to do:
Problem: What is the problem your business will solve?
Solution: How does your business solve it?

Value Proposition

(What makes your business special?)
Purpose: Show why your business stands out.
What to do:
What Makes Your Business Unique? Why will people choose your business?
Top 3 Benefits: List the best things about your business.

Secret Sauce (What’s your magic ingredient?)

Purpose: Explain what gives your business an extra edge.

What is your secret sauce? What is the one thing no one else has?

Your Turn:
My Secret Sauce_____

Target Market
(Who are your customers?)
Purpose: Define who your business will serve.
What to do:
Who Will Use Your Business? Describe your ideal customer.
Why Will They Love It? Explain what your business offers them.
My Customers Are (Age, Male Female, Live where, Lifestyle, mindset and behavior): __________________________________________

Key Performance Indicators (KPIs) & Channels

KPI Goals: Describe how you’ll measure success (e.g., customer count, sales goals).

Marketing Channels: Explain how you’ll reach your audience (e.g., social media, ads, events).

Cost Structure & Selling Price (How will you price your business?)

Purpose: Understand your costs and how to set a price.
Cost Structure: What does it cost to make or offer your product or service?
Example: Supplies, labor, marketing, etc.
Selling Price: How much will you sell it for?
Example: "Each item costs $5 to make, and I will sell it for $10." So I make a Profit of $5

Qualifications

Why You? Explain why you’re the right person to run this business.

Skills & Experience: Mention relevant skills or experience you have for this business.

Short-Term & Long-Term Goals

Short-Term Goals: List immediate steps to launch your business and reach early milestones.

Long-Term Vision: Describe your vision for the next 5+ years, including growth goals and expansion plans.

Final Slide - Thank You & Questions

Closing: Summarize your business, investment, and budgeting strategy.

Call to Action: Invite any questions or feedback from the judges.

Contact Info: Include your contact info if relevant.