Uncovering Opportunities: A Lesson on PEST Analysis

Uncovering Opportunities: A Lesson on PEST Analysis
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Slide 1: Slide
Business EnterpriseUpper Secondary (Key Stage 4)BTEC

This lesson contains 19 slides, with interactive quizzes, text slides and 1 video.

time-iconLesson duration is: 50 min

Items in this lesson

Uncovering Opportunities: A Lesson on PEST Analysis

Slide 1 - Slide

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Learning Objective
At the end of the lesson, you will be able to conduct a PEST analysis.

Slide 2 - Slide

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What do you already know about PEST analysis?

Slide 3 - Mind map

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Slide 4 - Video

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Slide 1: Introduction
What is a PEST analysis?

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Slide 2: P - Political Factors
Government policies, laws and regulations, and political stability

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Slide 3: E - Economic Factors
Inflation, economic growth, unemployment rates

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Slide 4: S - Social Factors
Demographic trends, cultural attitudes, social values

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Slide 5: T - Technological Factors
Technological advancements, innovation, automation

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Slide 6: Conducting a PEST Analysis
Step 1: Identify relevant external factors

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Slide 7: Conducting a PEST Analysis
Step 2: Analyze the impact of each factor

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Slide 8: Conducting a PEST Analysis
Step 3: Evaluate the effect of these effects on the identified business.

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Slide 9: PEST Analysis Example
Example: PEST analysis for a new restaurant

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Slide 10: Homework Assignment
Conduct a PEST analysis for a business of your choice.

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Slide 11: Recap
Key points: PEST analysis components and steps

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Slide 12: Q&A
Any questions?

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Write down 3 things you learned in this lesson.

Slide 17 - Open question

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.
Write down 2 things you want to know more about.

Slide 18 - Open question

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.
Ask 1 question about something you haven't quite understood yet.

Slide 19 - Open question

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.