2017 tekst 8

CE VMBO TL 2017 eerste tijdvak tekst 8
Can a lone blogger 
bring down a business?
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Slide 1: Slide
EngelsMiddelbare schoolvmbo g, t, mavoLeerjaar 4

This lesson contains 49 slides, with interactive quizzes and text slides.

Items in this lesson

CE VMBO TL 2017 eerste tijdvak tekst 8
Can a lone blogger 
bring down a business?

Slide 1 - Slide

Centraal Schriftelijk


  • We gaan de komende lessen via LessonUp ons voorbereiden op het centraal schriftelijk
  • In deze lessen kijken we naar een stappenplan voor het maken van een examen, verschillende soorten vragen 

Slide 2 - Slide

Wat kan je verwachten van je CE Engels?
- ongeveer 12 leesteksten (examen 2019)
- ongeveer 42 vragen hierover  (examen 2019)
- op papier
- afwisseling vragen in het NL en in het ENGELS
- afwisseling open vragen / gesloten vragen




Slide 3 - Slide

Top 6 tips bij CE Engels
TIP 1:   Let op signaalwoorden en kernzinnen
TIP 2:   Zorg voor een grote woordenschat
TIP 3:   Kijk films en documentaires in het Engels
TIP 4:   Lees zo veel mogelijk Engelse teksten
TIP 5:   Gebruik je woordenboek verstandig
TIP 6:   Leer Engels met een app

Slide 4 - Slide

Slide 5 - Slide

Tijdens het examen

  • Houd de tijd in de gaten.
  • Kijk naar de titel, inleiding, naam van de schrijver etc.
  • Wat weet je al van het onderwerp?
  • Lees de hele tekst door.
  • Probeer lastige woorden te begrijpen via de context.

Slide 6 - Slide

Tijdens het examen per tekst

  • Lees alinea voor alinea - examenvragen.
  • Let op de eerste en laatste zin van de alinea.
  • Bevatten deze een aanwijzing?
  • Open vragen kort en bondig beantwoorden
  • schrijf duidelijk en leesbaar
  • Wat is jouw eigen antwoord? 
  • Kies het antwoord wat het meest op jouw  antwoord lijkt.

Slide 7 - Slide

Slide 8 - Slide

Soort vragen
  • meerkeuzevragen
  • open vragen
  • gatenteksten


  • juist/onjuist vragen
  • zoek/citeer vragen

Slide 9 - Slide

Woordenboek

  • Bekijk eerst of je de betekenis kunt raden door de andere woorden.

  • Bekijk of het woord op een ander woord lijkt.
  • Zoek het basiswoord. (slow ipv slowly, extend ipv extended)
  • Let op :Er staan vaak meerdere betekenissen. 
  • Oefen met het woordenboek dat je op je examen gaat gebruiken.

Slide 10 - Slide

It would be a nightmare for any small business: one unhappy customer takes offence and their blog keeps popping up every time a potential purchaser searches for the store's name. In the past, newspaper editors acted as a check on printed criticism. Now it's down to unclear search engine rank calculations. In the online age, do bloggers have too much power?
Zoek de betekenis van de onderstreepte woorden op en schrijf ze op in je schrift.

Slide 11 - Slide

zoek op het woord :takes offence

Slide 12 - Open question

zoek op het woord: potential purchaser

Slide 13 - Open question

zoek op het woord: down to

Slide 14 - Open question

zoek op het woord: rank calculations

Slide 15 - Open question

One Northern Irish shoe shop certainly feels that this is the case. The ordeal for the shop - Robinson's Shoes - started when Jesper Ingevaldsson wrote up his account of what he called the 'worst online shopping experience' he had ever had two years ago. In his post on a forum, Mr Ingevalsson complained that the shoes he had bought had started to break apart. He said the store was to slow to deal with his complaint and even charged  him the cost of returning them. Both parties agree that the issue was eventually resolved. The negative review entitled 'Warning for Robinson's  ____, remains second in Google's results for searches of the shop's name.

Slide 16 - Slide

waar verwijst 'this' naar?

Slide 17 - Open question

'a nightmare for any small business' (paragraph 1)
'a check on printed criticism' (paragraph 1)
'unclear search engine rank calculations' (paragraph 1)
'bloggers have too much power' (paragraph 1)
'The ordeal for the shop' (paragraph 2)
vraag 16 - One Northern Irish shoe shop certainly feels that this is the case (beginning paragraph 2)   What does this refers to?
the 'worst online shopping experience' (paragraph 2)
B
E
D
C
A
F
goed

Slide 18 - Drag question

Wat betekent : ordeal ?

Slide 19 - Open question

Wat betekent : complaint?

Slide 20 - Open question

Wat betekent : charged ?

Slide 21 - Open question

Wat betekent : resolved.?

Slide 22 - Open question

Vraag 17 - Noem drie dingen die samen de aanleiding vormden voor Jesper Ingevaldssons ontevredenheid over Robinson’s Shoes. Geef antwoord in het Nederlands.

Slide 23 - Open question

vraag 18 - In welke latere alinea wordt hier nog eens naar verwezen? Noteer het nummer van deze alinea.

Slide 24 - Open question

The negative review entitled 'Warning for Robinson's _(19)___, remains second in Google's results for searches of the shop's name.
The negative review entitled 'Warning for Robinson's likewise,
The negative review entitled 'Warning for Robinson's however,
The negative review entitled 'Warning for Robinson's moreover,
The negative review entitled 'Warning for Robinson's therefore,
The negative review entitled 'Warning for Robinson's consequently,

- naar welk stuk zin wordt verwezen?
- wat betekenen de woordjes?

Slide 25 - Drag question

consequently
however
likewise
moreover
therefore
vraag 19 - Kies bij 19 in alinea 2 het juiste antwoord uit de gegeven mogelijkheden.
B
E
D
C
A
goed

Slide 26 - Drag question

"It is harmful to our business, about 85% of which is done online," claims Martin Mc Keown, the shop's digital marketing executive. He admits that he has little proof of actual lost sales. But, he adds, the store's data indicate that "people have clicked on our site, opened a new tab, read something else, then closed our site down, "which he says suggests the review is  -----
Zoek de betekenis van de onderstreepte woorden op en schrijf ze op in je schrift.

Slide 27 - Slide

zoek op het woord: harmful

Slide 28 - Open question

zoek op het woord: admits

Slide 29 - Open question

zoek op het woord: indicate

Slide 30 - Open question

vraag 20 - Kies bij 20 in alinea 3 het juiste antwoord uit de gegeven mogelijkheden.
A
attracting the wrong crowd
B
ignored by interested parties
C
putting potential customers off
D
written by a professional critic

Slide 31 - Quiz

One online search expert acknowledges this is not an uncommon issue. "One bad review shouldn't have to define your business, "says Danny Sullivan, founder of the news site Search Engine Land. The same, he points out, is true of social media, where a single customer with a large following can harm a business's reputation. "But people expect there to be negative things about businesses online. They would almost be more suspicious if there was not, "he adds.
Zoek de betekenis van de onderstreepte woorden op en schrijf ze op in je schrift.

Slide 32 - Slide

zoek op : het woord acknowledges

Slide 33 - Open question

zoek op : het woord define

Slide 34 - Open question

zoek op : het woord founder

Slide 35 - Open question

zoek op : het woord suspicious

Slide 36 - Open question

vraag 21 - How does paragraph 4 relate to paragraph 3?
A
it completely undermines the claim made in paragraph 3
B
it denies the claim made in paragraph 3
C
it further discusses the claim made in paragraph 3
D
it repeats the claim made in paragraph 3

Slide 37 - Quiz

Going to court is not an option: British judges do not have the power to order bloggers to amend their writing simply because their criticism is too effective. What can be done is to resort to the recently established "right to be forgotten" - the ability to force Google and other search engines to delete a link from their results in Europe. But this can only be obtained if the blog names a specific individual who complains - not a company - and then only under certain conditions. In fact, it might be more effective to bypass the courts and appeal instead to the blogger's good nature. But even this tactic can throw up complications.

Slide 38 - Slide

Wat betekent : to amend ?

Slide 39 - Open question

Wat betekent : to resort to?

Slide 40 - Open question

Wat betekent : bypass ?

Slide 41 - Open question

Wat betekent : appeal?

Slide 42 - Open question

Wat betekent : instead ?

Slide 43 - Open question

Martin  Mc Keown did eventually convince Mr Ingevaldsson of the store's case. "I felt bad for them and didn't think that they needed to suffer for that bad treatment of one costumer," he explains. "But you can't take away old threads of yourself on that forum, and I've tried to contact the forum crew a couple of times to have them delete the blog without any luck.
Zoek de betekenis van de onderstreepte woorden op en schrijf ze op in je schrift.

Slide 44 - Slide

zoek op het woord :crew

Slide 45 - Open question

vraag 22 - What becomes clear from paragraphs 5 or 6?

  • Internet companies get many requests from people who want to erase their digital past.
  • It is very difficult to get your own contributions removed from the internet.
  • Software developers refuse to accept responsibility for abusive blogs on the internet.
  • The best way to solve internet conflicts in Europe is to start legal procedures.

Slide 46 - Slide

vraag 22 - What becomes clear from paragraphs 5 or 6?

A
Internet companies get many requests from people who want to erase their digital past.
B
It is very difficult to get your own contributions removed from the internet.
C
Software developers refuse to accept responsibility for abusive blogs on the internet.
D
The best way to solve internet conflicts in Europe is to start legal procedures.

Slide 47 - Quiz

vraag 23 - Why would the remedy be potentially harmful?


  • Important information would also be lost.
  • Media companies would become too powerful.
  • The dependence on technology would grow.

Slide 48 - Slide

vraag 23 - Why would the remedy be potentially harmful?
A
Important information would also be lost.
B
Media companies would become too powerful.
C
The dependence on technology would grow.

Slide 49 - Quiz