H4 P3 Persuasion in Music

learning goals
  • I can understand persuasion and its techniques. 

  • I can identify the persuasive techniques used in a music video.

  • I can explore cultural and historical contexts of a persuasive song. 

  • I can present my analysis of a chosen persuasive song. 


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Slide 1: Slide
EngelsMiddelbare schoolhavoLeerjaar 4

This lesson contains 16 slides, with text slides and 1 video.

time-iconLesson duration is: 120 min

Items in this lesson

learning goals
  • I can understand persuasion and its techniques. 

  • I can identify the persuasive techniques used in a music video.

  • I can explore cultural and historical contexts of a persuasive song. 

  • I can present my analysis of a chosen persuasive song. 


Slide 1 - Slide

What is persuasion?

Slide 2 - Slide

Lesson series about persuasion
Lesson 1: persuasion in Music
Lesson 2: persuasion in images and speeches
Lesson 3: persuasion in literature

Why are we doing this?

Slide 3 - Slide

Persuasion
Persuasion is the act of convincing someone to think, feel, or act in a certain way. There are three persuasive techniques:

  1. Ethos: trust and credibility
  2. Pathos: emotions
  3. Logos: logic 

Slide 4 - Slide

Ethos
The power of credibility and trust: when we believe someone knows what they're talking about, we are more likely to be convinced by them.

Ex: a doctor recommending a new medicine. 

Who do you think has a strong ethos?

Slide 5 - Slide

Pathos
The power of emotion: when emotions (happiness/anger/etc.) are used to convince you of something.

Ex: a charity commerical.

Can you think about another example of pathos?

Slide 6 - Slide

Logos
The power of logic and facts: using evidence like statistics or facts to back your arguments to make them believable. 

Ex: people who walk 10.000 steps a day reduce their risk of heart disease by 50%. 


Slide 7 - Slide

Which type of persuasion do you think is the most powerful: ethos, pathos or logos?



Slide 8 - Slide

This is America - Childish Gambino (2018)

Powerful music video which uses persuasion through words but also through visual storytelling and contrast between joyful and violent scenes.

Context: racism, police brutality and gun violence. 
  • The Black Lives Matter movement
  • Media's role in distraction 
  • African American history: slavery in the US

Slide 9 - Slide

How does he use ethos, pathos, and logos to communicate his message? 

Pay attention to:
  •  contrast between the dancing and the background actions.

Slide 10 - Slide

Slide 11 - Video

Discussion in pairs or groups
What message is the song trying to convey?

How do the visuals in the music video reinforce the message?

Which persuasive techniques (ethos, pathos, logos) are used? Give examples.
timer
5:00

Slide 12 - Slide

In groups of 3/4
  1. Choose a persuasive song (political, social, personal, etc.)

  2. Briefly discuss the message and why it's persuasive. (Is the historical context relevant?)

  3. Fill in the worksheet about its use of ethos, pathos and logos.

timer
12:00

Slide 13 - Slide


Present your work!

Slide 14 - Slide


Which song had the strongest persuasive impact?


Slide 15 - Slide


Which persuasive strategy do you think works best in music?

Slide 16 - Slide