Btec_Unit 1_OnlineW_advestisement_L2_lesson 2

• Online World
• Further Education (Key Stage 5)

Lesson 2 (On line World)

Advertisment 

What would you learn?

After Completing this lesson you world 

1. Identify ways to Advertise online

2. Understanding the benefits 

1. Online advertising 

                                  Using Search engine -

 Companies can register with the bigger search engines (Google™, Bing, Yahoo!) so that their websites appear high up in a list of keyword searches or pay for links that appear when a user does a search. 

2. Banner and Pop Up

These are advertisements that appear at the top of web pages or pop up on web pages. These are often animated to capture attention. Introduction Online advertising is a means of promoting products and services using the internet. It can be used to spread marketing messages widely to customers. 

3. Emailing 

email marketing. Uses email to send advertisements to customers (both potential customers and existing customers). However customers often see this type of marketing as spam if it is sent as unsolicited bulk emails 

4. Pay per click advertising 

 Pay-per-click (PPC) advertising is a form of online advertising. It involves websites or web pages hosting ads for other companies. If a surfer clicks on an ad, they will be re-directed through to the advertiser’s website. The website or web page provider will receive a payment for every ad which is clicked on. Pay-per-click advertising uses what is known as an affliate model . 

Pay per click advertisment

1. Part of Affiliate Marketing
2. Pay per click is not a Marketing method
3. Afilliate dont get paid
4. None of these are correct

Name four Types of
online Advertisements

Research Pay per click
come up with 8 things
about it. 15 Mins

Rate your understanding!

I understood all the different types of marketing

I understood some of types of marketing

Did not understand it.I need to speak to the tutor

I hope you enjoyed this lesson 

You should have understood the following advertising methods:

1. Pop up

2. Pay per click

3.email

4. Banner 

Well done 

Relax  for 5 minutes as you have earned your Break