Adverts (Make-up)

• Literacy
• Lower Secondary (Key Stage 3)

Adverts 

What makes them persuade us?

Rule of 3

• The good, the bad and the ugly
• Stop, look and listen
• Snap, crackle and pop
• Stop, drop and roll

Use of capitals

Imperative

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Give some examples of the imperative (tell someone to do something).

Superlative

Superlative

• Adjective to describe the best, worst, least or most of something
• The cheapest car around
• The best value for money
• The lowest price

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Alliteration

• Words beginning with the same sound
• Best Buy
• Dunkin Donuts

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Rhetorical question

• This is a question where no answer is needed.
• Do you want to win a £1, 000,000?
• Tired of slow broadband?
• Why don't you try our new Bestie Burger?

Pick an advert

Describe what techniques the advert uses.

Type your answers into Class Notes. 

Target audience

• Adverts have different target audiences in mind. 
• Young
• Older
• Gender
• Interests
• Socio-economic status -  how rich a person might be
• Personality - daring, adventurous, confident, quiet, introverted, extroverted
• Values - family, friends, the environment, culture, power, designer clothes, fancy car, house. 
• Who is the target audience in each of these adverts?

What type of personality is this advert targeting?

Was that advert targeted at someone who enjoys adventure?

Yes

No

Who was the Rimmel advert targeted at?

Create a make-up advert

Go to Class Notes and create an advert.

Insert an image of a product you like. 

Add text to help persuade your target audience to buy it. 

Use the techniques you have learned about today.