Social Media Influencers GPC1

Social Media Influencers
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Slide 1: Mind map
EngelsMBOStudiejaar 1

This lesson contains 21 slides, with interactive quizzes and text slides.

Items in this lesson

Social Media Influencers

Slide 1 - Mind map

Something that is popular right now
the people who watch or follow a public event, e.g. a film or concert
expert knowledge or skill in an area
to ask someone to pay
a specialised area
a short introduction of a person 
doing something in the same way over time
attractive and easily remembered
consistent
expertise
an audience
bio
a niche
catchy
a trend
to charge

Slide 2 - Drag question

Read the text in about social media influencers

Slide 3 - Slide

Slide 4 - Slide

1. A social media influencer is not someone who...
A
Guides the decision of their followers
B
Is an expert in a particular area
C
Pays their followers to buy products
D
has many followers who pay attention to their opinions

Slide 5 - Quiz

2. Companies want to use influencers to help...
A
Sell their products to their followers
B
develop new products
C
write their blogposts
D
design their websites

Slide 6 - Quiz

3. If you want to be an influencer, your bio on your social media account shouldn't...
A
Say who you are
B
talk about your niche area
C
be interesting
D
be the same as other people's bios

Slide 7 - Quiz

Slide 8 - Slide

4. You should make sure that you post
A
once a month
B
every day for the first month, then once a month after that
C
about similar subjects
D
about all sorts of different things

Slide 9 - Quiz

5. You can make sure that people find your post by
A
Using hashtags
B
using funny or memorable titles
C
using different social media to link to your post
D
doing all of the above.

Slide 10 - Quiz

6. What should the title of this blogpost be?
A
Five ways to influence people
B
Five ways to use influencers in marketing
C
Five tips on becoming a social media influencer
D
Five tips on making money as an influencer

Slide 11 - Quiz

Next up: True or False Questions

Slide 12 - Slide

An influencer needs to know about as many topics as possible, e.g. fashion, travel, technology etc.
A
True
B
False

Slide 13 - Quiz

Companies are paying some influencers up to $25,000 to post about
their products.
A
True
B
False

Slide 14 - Quiz

Most influencers write regular posts on their blogs or micro-blogs.
A
True
B
False

Slide 15 - Quiz

You can chat with your followers using your bio.
A
True
B
False

Slide 16 - Quiz

Your posts should not only be attractive but should tell a story.
A
True
B
False

Slide 17 - Quiz

You can become a social media influencer in a short time.
A
True
B
False

Slide 18 - Quiz

Do you follower influencers? What are their niches?

Slide 19 - Slide

What subjects would you talk about in your blog?

Slide 20 - Slide

Assignment
Good and bad blog examples

Slide 21 - Slide