8.1.1 Marketing

Recap: What is marketing?
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Slide 1: Open question
Economie & OndernemenMiddelbare schoolhavoLeerjaar 3

This lesson contains 16 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 50 min

Items in this lesson

Recap: What is marketing?

Slide 1 - Open question

Name a benefit of marketing to an enterprise?

Slide 2 - Mind map

8.2 The benefits to the customer of marketing 
There are three benefits to the customer of marketing
  1. Greater knowledge
  2. More informed decisions
  3. Saving time

Slide 3 - Slide

Who are they?
Consumer sovereignty – the importance of changes in consumer preferences in determining the allocation of scarce resources in an economy


Slide 4 - Slide

Boy buys girl an engagement ring
A
Customer
B
Consumer

Slide 5 - Quiz

Girl gets ring from boy
A
Customer
B
Consumer

Slide 6 - Quiz

Parent buys cereal for kids
A
Customer
B
Consumer

Slide 7 - Quiz

Kids eat cereal
A
Customer
B
Consumer

Slide 8 - Quiz

A book cover illustration sold to a book company
A
Customer
B
Consumer

Slide 9 - Quiz

The person who buys the book because of the cover
A
Customer
B
Consumer

Slide 10 - Quiz

1. Greater knowledge


Consumers in possession of a wide range of knowledge about available products in a particular market are able to make a more informed choice.

Slide 11 - Slide

2. More informed decisions

The consumer demand essentially determines the allocation of scarce resources in an economy 
When consumers are able to make more informed decisions, it is likely that they will be able to make better choices between alternatives.
=
Consumer sovereignty

Slide 12 - Slide

3. Saving time
Marketing saves people time because they are given the information

Slide 13 - Slide

Which reason do you think is the most important? Explain your answer

Slide 14 - Open question

Independent work
  1. Learn the ONE key word from 8.2
  2. Complete the workbook tasks for 8.2 
  3. Submit a copy of your work at the end of the lesson (next slide)

Slide 15 - Slide

Upload an image of your completed workbook tasks for 8.2

Slide 16 - Open question