Business Lesson 4 - Market Research
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Lesson duration is: 50 minItems in this lesson
Slide 1 - Slide
1. What is a business competitor?
2. Give two reasons a company would do a competitor analysis?
3. Explain the difference between an enterprise with a unique selling point (USP) and a me-too enterprise?
2. Give two reasons a company would do a competitor analysis?
3. Explain the difference between an enterprise with a unique selling point (USP) and a me-too enterprise?
Slide 2 - Open question
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Slide 11 - Slide
Primary Research
Secondary Research
Survey
Internet Searches
Focus Group
Observation
Government Statistics
Books
Slide 12 - Drag question
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Slide 18 - Slide
Which one of the following is an example of primary market research?
A
Government statistics
B
Newspaper articles
C
Survey of customers
D
Internet research
Slide 19 - Quiz
Which one of the following is an example of secondary market research?
A
Focus group
B
Questionnaire
C
Interviews
D
Internet research
Slide 20 - Quiz
Which of these describe market research?
A
The process of selling products or services in a competitive market.
B
Using financial data to find investment opportunities.
C
The gathering and analysis of information about customers to inform business decisions.
D
The creation of marketing campaigns to promote products or services.
