This 2024 ad was made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.
The chocolate bar featured in the ad was on sale at Sainsbury’s. All profits (50p per bar) went to:
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The British Army and the Royal Navy
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The Royal British Legion, armed forces and their families both in the past and present.