Workshop digital marketing

• All subjects
• HBO
• Studiejaar 4

Welcome

to our game

1. Which of the following SWOT components are internal factors for fast-food restaurants?

1. Strengths and Weaknesses
2. Strengths and Opportunities
3. Opportunities and threats
4. Weaknesses and threats

2. What does a SWOT analysis look at?

1. Internal factors only
2. External factors only
3. Internal and external factors
4. None of the above

3. What could be an opportunity for our restaurant?

1. Trained staff
2. Delivery service options
3. Increase health awareness
4. None of the above

4. Which following sentence can we identify as s strength?

1. New competition
2. A new market opened up
3. Poor stuff training
4. Loyal customer care

5. Which following sentence can we identify as a weakness?

1. Bad price-quality ratio
2. High profit
3. Overseas demand for fast food restaurants
4. Located next to a busy highway road

6. What are the internal things that may limit our company to achieve its goals?

1. Strength
2. Opportunity
3. Weakness
4. Threat

7. What can we overcome by focusing on our strengths?

1. Threats
2. Strengths
3. Opportunities
4. Weaknesses

8. Which of the following elements cannot be described as external factors?

1. Economy
2. Buying behaviors
3. Government Regulations
4. Hiring procces

9. Which of the following elements cannot be described as internal factors?

1. Company culture
2. Market size
3. Packaging
4. Staff

10. Strengths are characteristics of our company that gives us an advantage over our competitors.

True

False

11. What would be your personal advice for us when making the SWOT model of our restaurant?

11. What would be your personal advice for us when making the SWOT model of our restaurant?