Commercial mood

• Engels
• Middelbare school
• havo
• Leerjaar 4

Discovering the mood of a commercial

Which words do we know related to 'mood'?

Mood in commercials

Happy, sad, gloomy, upbeat, excited, thrilling, etc

Can change during the commercial

Influenced by color, sound, movement

Which mood do we see in this picture?

1. Happy/upbeat
2. Thrilling/exciting
3. Relaxed/calm
4. Dark/sad

Which mood do we see in this picture?

1. Happy/upbeat
2. Thrilling/exciting
3. Relaxed/calm
4. Dark/sad

Which mood do we see in this picture?

1. Happy/upbeat
2. Thrilling/exciting
3. Relaxed/calm
4. Dark/sad

Which colors do we usually associate with negative (sad, bad) feelings?

Which colors do we usually associate with positive (happy, good) feelings?

How does this sound make you feel?
(Think of; positive, negative, good, bad, nervous, happy, etc.)

How does this sound make you feel?
(Think of; positive, negative, good, bad, nervous, happy, etc.)

How does this sound make you feel?
(Think of; positive, negative, good, bad, nervous, happy, etc.)

How does this sound make you feel?
(Think of; positive, negative, good, bad, nervous, happy, etc.)

How can mood change?

Happy > sad

Sad > happy

Down > upbeat

Bored > excited

You have one minute to, together, write down as many words as you can to describe the mood of your commercial!

How did you do?

Let's write out the mood of your commercial.

Fifteen minutes to write a text on mood that is about a minute (of speaking) long.

Let's hear what you wrote down!

Now that we have a mood, let's identify the important parts

What are the important parts in a commercial?

Important parts:

Music (also: mood)

Actors

Time

The analysis

WHY!!!

Let's write out the important parts of your commercial.

You have twenty minutes to identify the important parts, and write a script on why you think they were chosen and why they matter. The script should be a minute (of speaking) long.

Let's hear what you wrote down!