Collocations reviewed/ Unit 3D/ CITO Listening practice

• Engels
• Middelbare school
• vwo
• Leerjaar 5

Friday, February 17th

Programme

- Collocations reviewed

- Unit 3D: Reading

- CITO Listening practice

Collocations

Let's see what you remember from last week's class on collocations in advertising.

The real Mad Men
In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in ... a successful campaign.

1. gaining
2. launching
3. boosting
4. manipulating

In the popular US TV drama Mad Men, 1960s advertising executives in New York might seem more interested in wearing the right suit than in launching a successful campaign or ... market research.

1. conducting
2. manipulating
3. making
4. gaining

The truth is that the 1950s and 1960s were revolutionary times in the advertising industry, and the agencies on Madison Avenue in New York were at the forefront of finding new ways of ... public opinion and getting consumers to part with their money.

1. conducting
2. manipulating
3. making
4. gaining

Although the first agencies had been ... on Madison Avenue decades earlier, it wasn't until the 1950s that they came into their own.

1. outstripped
2. boosted
3. made
4. set up

Agencies such as Doyle Dane Bernbach used an incredibly successful soft sell approach to ... the sales of their clients' products.

1. outstrip
2. boost
3. make
4. set up

Thus enabling them to ... a much larger market share, ... their rivals and ... enormous profits. The agency's ads were honest, witty and original, and used images in creative ways, introducing a style of advertising that is still with us today.

1. gain - outstripping - making
2. gain - outstripping - making
3. make - gaining - outstripping
4. make - outstripping - gaining

Skills practice

- SB p. 36: Read the text and do exercises 3 and 4

- Woots.nl: Practise your listening skills. New today:

Havo audio 2016/2017

VWO video 2016/2017

Tuesday

- Finish the exercises in your SB

- Study words 3A, 3C, 3D, 3E

- Bring your SB, device and earphones to class

-> Final practice for SE Listening (Friday), so make sure you bring your actual device and materials for a test round.